Progressive’s chance encounter

In this fun campaign created by Arnold Worldwide, Rock & Roll Hall of Fame inductee and Hip-Hop icon LL Cool J is joining insurance company Progressive’s Parenta-Life Coach Dr. Rick for a teachable moment: even though a hip-hop star could be standing right behind you…just act naturally. 

The new commercial, Chance Encounter, directed by Martin Granger through Moxie Pictures, premiered during the A GRAMMY Salute to 50 Years of Hip Hop show that aired on CBS. 

LL Cool J took the stage to honour hip-hop’s 50th anniversary – a moment in time Progressive is leaning into to showcase the brand’s commitment to multicultural milestones that matter to consumers.

LL Cool J: “The Dr. Rick commercials are classic, and I can’t help but laugh and relate to them. It was an honour to work with Progressive and join such a beloved campaign and character that resonates with so many. Being able to be myself and bring some laughter to the people at home is very cool.”

“Our goal is that our creative remains relatable and that people can always see themselves in the work from Progressive," said Remi Kent, Progressive CMO. "The nostalgia and subtle connection to hip hop adds a new layer to the insight behind the Dr. Rick campaign and iconic LL Cool J helps drive relevance and connectivity for even more consumers.”