Playlist: Zoey Peck

What’s the best music video you’ve seen recently and why?

Unofficial, but Tulsa Time - Dance Video, directed by Ben Christensen.

I love this one because the kids in it are so exceptionally talented, but more than that, you can tell when something is made purely out of love for the craft. There’s something infectious about watching people who are good at what they do and clearly love doing it.

What’s the first music video you remember being impressed by?

A nine-year-old me was changed after watching Jennifer Lopez - Get Right.

And what’s your all-time favourite music video?

Taylor Swift - Opalite. 

She built a whole world out of the song, bringing the lyrics to life and giving them an entirely new meaning. It’s playful, emotional, incredibly detailed, and never takes itself too seriously. It’s everything a music video should be!

What other directors/artists do you look to for inspiration?

Camille Summers-Valli, Tanu Muiño, Java Jacobs.

What are you listening to at the moment?

Slow Pulp, Alex G, and Hovvdy.

What’s your favourite bit of tech, whether for professional or personal use?

My mini external monitor so I can edit on the go!

Above: Peck's current rotation of Slow Pulp, Alex G, and Hovvdy.

What artist(s) would you most like to work with and why?

I love artists who incorporate dance and movement into their work, but I also listen almost exclusively to indie music, so my dream list spans everything from pop to Pitchfork. METTE, HAIM, Troye Sivan, Hovvdy, Gracie Abrams, Phoebe Bridgers – the list goes on. 

I’m drawn to artists with a strong sense of identity, whether that comes through choreography, performance, or simply the world they build around their music. As an editor, those are the artists who give you the most to play with and the most opportunity to make the visuals feel like an extension of the music itself.

How do you feel the promo industry has changed since you started in it?

When I started, artists were just beginning to use TikTok and Instagram Reels to promote their music, and suddenly, there was less reason to spend so much money producing an entire music video when you could reach millions of people through social media. 

Today, the music video almost feels more like a gift to the fans than a promotional tool. Of course, it still serves a promotional purpose, but the truth is, a lot of artists don’t really have to make them anymore. The fact that they still do is a testament to how much we love and admire them.