Playlist: Tanu Muino

What’s the best music video you’ve seen recently and why?

The last music video that I was like ‘Oh my God’ about was Charli XCX - Good Ones. It takes place at a funeral and I love the aesthetic. 

It's all Brutalism and the song is very good. I love it.

What’s the first music video you remember being impressed by?

Definitely Michael Jackson's videos. I’m not sure I can pick just one. They were so big and full of dancing. I was impressed by this and wanted to make videos in this style.

And what’s your all-time favourite music video?

Oh, it's Britney Spears - I’m A Slave 4 U directed by Francis Lawrence. I want to make something like this. It’s so good. 

I'm always just trying to do something inspired by this video, where the artist can just dance through the whole thing like Britney did. I recently saw a behind-the-scenes video from that shoot of the entire dance routine from beginning to end. It was so good. She’s the best.

What other directors/artists do you look to for inspiration?

It's only a few, but for sure it's Wes Anderson. I love his movies a lot. Baz Luhrmann. He also has these crazy theatrical movies. They’re so symmetrical, with crazy costumes, and all that sort of stuff. 

I like the work of Albert Moya, his music videos and commercials. Wow. It's so unique. I was inspired by a lot of Nabil's works. His Arctic Monkeys, The Foals and his earlier stuff was a big inspiration.

What are you listening to at the moment?

Most recently, I’m stuck on the song by The Weeknd and Swedish House Mafia - Moth to A Flame. They just released it. I was nervous whether they could do that video! The song is so good and the video is so good. This song is just stuck in my head.

What’s your favourite bit of tech, whether for professional or personal use?

I think it's of course my computer. It’s the one thing I use all the time. I go everywhere with my computer like it’s a purse. On holidays, to work. I can’t live without my computer. I even do simple things on it that people usually do on their phones and use it for talking. It's the best. One time when it broke, I was like ‘Oh my God. Oh my God. What do I do?’ My life is over.

What artist(s) would you most like to work with and why?

I think I always have to say the same thing to say! It is Harry Styles. Harry, I just want to shoot a video for you, please. Yeah, he's very good.

How do you feel the promo industry has changed since you started in it?

Basically I just started in the US only a little over a year ago when I signed with UnderWonder Content for music videos and commercials. What I’ve seen in LA this year is all I know. So, for me, it's still new. In Ukraine it's super different. In Ukraine we don't have labels. There are some record producers, but a lot of artists do everything themselves and self produce. 

I get to work directly with artists and come up with ideas together with them. Then I’m able to just make it the way exactly I see in my head without lots of people messing it up. If you are a talented artist who can write songs for yourself then you can basically work without a producer. I’ve been lucky in America because my executive producers at UnderWonder Frank Borin and Ivanna Borin always make sure I get to collaborate directly with artists, which I understand is not normal for America.