Playlist: James Larese

What’s the best music video you’ve seen recently and why?

Dio - The Last in Line, because this is what it looks like inside my head. I watch this video three or four times a month lol.

What’s the first music video you remember being impressed by?

The Cars - You Might Think.

And what’s your all-time favourite music video? 

This is very tough to answer but I’ll go with Don Henley - Boys of Summer.

What other directors/artists do you look to for inspiration?

I love being able to shape shift to an artist’s aesthetic… My inspiration comes from waking up to new music in my inbox to write on. Some is better than others obviously but everyday is a different creative path based on whose music it is.

What are you listening to at the moment?

I’m on a Jame's Gang trip currently. Pre-Eagles Joe Walsh is legendary.

What’s your favourite bit of tech, whether for professional or personal use?

I’m extremely late to the party on this but I just started going deep with an iPad and pencil. My inner 8 year old’s mind is blown.

What artist(s) would you most like to work with and why?

I would have loved to have done a big performance video for The Rolling Stones before Charlie’s passing.

How do you feel the promo industry has changed since you started in it?

All digital everything. Including mentally. Not better or worse just different. Film and all that shooting on film entailed was a beautiful process but we had to be so precious with coverage. Digital is consumer friendly so there are no divides of who can or can’t shoot something which is awesome. The process isn’t as romantic as film but you can shoot forever which allows for more visual depth and range with coverage.