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What’s the best music video you’ve seen recently and why?

Honestly,  Sabrina Carpenter - Manchild, I loved it. It’s such an original video that blends humour, cinematic visuals, and social commentary in a really clever way.

Visually, it feels like a surreal road movie. Carpenter travels through desert landscapes dressed in bold outfits, encountering different “manchildren” immature men who literally turn into animals like a killer whale, a rooster, or a smoking squirrel. It’s a clear nod to the myth of Circe, where men are transformed into creatures as a reflection of their behaviour.

What I liked the most is how she pokes fun at certain male stereotypes in a playful, tongue-in-cheek way. The lyrics are witty and catchy, with lines like “Why so sexy if so dumb?” that really capture the essence of the song. On top of that, the direction is super polished, with references to Tarantino films, Thelma & Louise, and a splash of country-pop aesthetic.

All in all, I think it’s a music video that perfectly mixes critique with style and a fun summer vibe. Carpenter shines not just as a singer, but as a visual storyteller and performer. A little pop gem, for sure.

Sabrina Carpenter – Manchild

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What’s the first music video you remember being impressed by?

Definitely Michael Jackson - Thriller. It felt more like a short film than a music video, almost 14 minutes long, with a full storyline, dialogue, and horror movie aesthetics. 

Directed by John Landis, it brought real cinematic language to the music world: dramatic lighting, special effects, costumes, and one of the most iconic choreographies of all time. 

It completely changed the way music videos were made. It wasn’t just music, it was pure cinema.

Michael Jackson – Thriller

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And what’s your all-time favourite music video?

One of my all-time favourites has to be the short film Baño María from Ca7riel and Paco Amoroso. It’s more than just a music video, it’s a raw, cinematic experience that captures the chaos of a wild night in Buenos Aires: parties, emotional crashes, gas stations, public bathrooms… all of it.

What I love is how seamlessly it blends music with storytelling. It’s not just visuals to go with the album, it feels like a visceral portrait of the mental state behind the songs. The aesthetic is gritty, nocturnal, and deeply authentic, with moments that feel trippy and others that hit you emotionally.

It strikes that perfect balance between wild and poetic. You finish watching it and feel like you lived that night with them. That’s why, for me, it’s one of the most powerful pieces of music-driven cinema in recent years.

CA7RIEL x Paco Amoroso – Baño María (Short Film)

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What other directors/artists do you look to for inspiration?

I’m inspired by a mix of bold, visual storytellers like Quentin Tarantino, for his sharp dialogue and stylised chaos, every scene feels like a cinematic punch. Wes Anderson, for his obsessive visual control and emotional subtlety. Pantera, the Argentine collective, for their raw, urban honesty and the way they blend music with real, visceral storytelling. And Megaforce, for their surreal, unpredictable creativity, their videos always feel like a visual trip.

Each of them creates their own universe, and that’s what I find most inspiring: they break rules and turn their vision into something completely unique.

What are you listening to at the moment?

We’ve got pretty diverse taste, but some of the artists we’re really into right now are Sabrina Carpenter, Ca7riel & Paco Amoroso, KWN, Judeline, Ralphie Choo, and El Mala Mía.

It’s a mix of pop with attitude, experimental urban sounds, and artists who are doing their own thing without following the rules. From Sabrina’s playful sharpness to the raw energy of Ca7riel & Paco, or the dreamy textures of Ralphie and Judeline, everything we’re listening to has that mix of personality, style and emotion.

What’s your favourite bit of tech, whether for professional or personal use?

Probably the iPhone, because we use it for everything, taking reference photos, jotting down ideas on the go, editing, organising projects, listening to music, or watching visual references.

It’s like a portable creative extension: always with us, and it ends up being both a work tool and a personal space for inspiration, connection, and spontaneous creation.

What artist(s) would you most like to work with and why?

One artist we’d love to work with is Rosalia. She’s the full package, powerful, theatrical, and deeply creative. What inspires us most is her discipline and how much intention she puts behind everything she does, from the way she moves on stage to how she crafts her visual identity.

She’s fearless when it comes to blending genres, pushing boundaries, and owning her presence with unapologetic confidence. There’s a raw energy in her work, but also a refined artistic vision. Collaborating with her would mean diving into a world that’s bold, expressive, and constantly evolving, just the kind of space we love to create in.

How do you feel the promo industry has changed since you started in it?

It’s changed a lot. Back then, everything was more traditional, structured commercials with a clear sales pitch and a conventional narrative. Now, promo content has become way more emotional, hybrid, and story-driven. What connects today is authenticity. Brands aren’t just selling products anymore, they’re telling stories, building communities, and becoming part of cultural conversations. 

Aesthetic still matters, but so does having a strong point of view. People value the weird, the imperfect, the real. And we love that, because it lets us create pieces that don’t feel like advertising, but like visual experiences with soul. 

The industry has become bolder, freer, and a lot closer to art.

Where do you see the music video industry being in five years’ time?

We see it becoming even more immersive, experimental, and narrative-driven. More and more, artists are using music videos not just as a visual companion to a song, but as a way to expand their entire creative universe. We’ll probably see more hybrids between film, fashion, digital art, and tech, maybe even interactive formats, live experiences, or videos designed specifically for platforms like TikTok, but still with strong artistic direction. 

In five years, music videos will be more than ever an extension of the artist’s identity, a powerful tool to express who they are, what they feel, and what they want to say to the world.

Tell us one thing about yourself that most people won’t know…

Sometimes we sneak off to random places, a train station, a hidden bar, a quiet plaza, and just sit and watch. We make up stories about the people passing by: who they are, where they’re going, what they might be hiding. It’s like spying on imaginary lives to get inspired. A little game that often turns into scenes, ideas, or characters we later bring into our work.

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