Playlist: Elvis Santos Sierra
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This week we hear from Elvis Santos Sierra, Head of PR & Influence at Ogilvy Madrid. Here he recalls recording Nirvana on VHS, Michael Kiwanuka concert's, and drinking a glass of water before leaving the house...
What’s the best music video you’ve seen recently and why?
Depeche Mode - People Are Good. They are one of my favourite bands.
That’s what it’s like being Generation X. All the videos from the latest album, which returns to their roots, are impeccably shot in black and white. With zero gaudiness, quite the opposite of the current audiovisual culture saturated with stimuli.
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- Production Company Riff Raff
- Director Rich Hall
- Owner Matthew Fone
- Executive Producer Precious Mahaga
- Executive Producer Natalie Arnett
- Editing Stitch
- Post Producer Sarah Adewunmi
- Editor Ben Corfield
- Assistant Editor Laura Reyes Darias
- Post Production/Color/VFX Black Kite Studios
- Color Producer Jamie McCubbin
- Colorist Richard Fearon
- VFX Producer Tamara Mennell
- Producer Manoela Chiabai Farani
- Production Designer Louis Siminon
- Art Director Tomomi Kishimoto-Eley
- DP Martin Ruhe
- VFX Lead Jack Stone
Credits
powered by
- Production Company Riff Raff
- Director Rich Hall
- Owner Matthew Fone
- Executive Producer Precious Mahaga
- Executive Producer Natalie Arnett
- Editing Stitch
- Post Producer Sarah Adewunmi
- Editor Ben Corfield
- Assistant Editor Laura Reyes Darias
- Post Production/Color/VFX Black Kite Studios
- Color Producer Jamie McCubbin
- Colorist Richard Fearon
- VFX Producer Tamara Mennell
- Producer Manoela Chiabai Farani
- Production Designer Louis Siminon
- Art Director Tomomi Kishimoto-Eley
- DP Martin Ruhe
- VFX Lead Jack Stone
What’s the first music video you remember being impressed by?
I'm a bit older. The first one that caught my attention was Michael Jackson - Thriller, directed by John Landis.
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- Director John Landis
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Unlock full credits and more with a Source + shots membership.
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- Director John Landis
- Editor Malcolm Campbell
Credits
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- Director John Landis
- Editor Malcolm Campbell
And what’s your all-time favourite music video?
Nirvana - Smells Like Teen Spirit.
I must have watched it 1,000 times, recorded on VHS from MTV.
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- Director Samuel Bayer
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Director Samuel Bayer
Credits
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- Director Samuel Bayer
What other directors/artists do you look to for inspiration?
Many. To get inspired, what I do daily is read the news and subscribe to several magazines.
What are you listening to at the moment?
I recently went to a Michael Kiwanuka’s concert. Since then, not a day goes by that I don’t listen to him for a while. The song, Solid Ground especially.
What’s your favourite bit of tech, whether for professional or personal use?
The most useful and indispensable in my life: the iPhone.
What artist(s) would you most like to work with and why?
Manolo Valdés, painter and sculptor, and Miguel Milá, designer (pictured above).
Both are over 80 years old and surely have a lot to share.
How do you feel the promo industry has changed since you started in it?
More money, worse distributed. Less ego. More avocado and less alcohol. Less advertising knowledge.
Where do you see the music video industry being in five years’ time?
On the successor of TikTok.
Tell us one thing about yourself that most people won’t know…
I have to drink a glass of water before leaving the house.
