Passion Paris celebrates 35 years of Biocoop

In partnership with the Hungry & Foolish agency, the film is a breath of fresh air in the colourful fields of the French countryside. After his campaign for Novartis, John Jones directs a soft and immersive spot in favour of sustainable agriculture.

Directed in full 2D, the film takes us on a wild ride as Biocoop blows out its candles and invites us to follow along as it reminds us of the brand’s commitment over the years to a sustainable agriculture, and a protected environment.

Sweeping across a soft and very organic colour palette, the different scenes transform as the puff of air from blowing out the candles travels along, poetically illustrating various examples of specific actions led by the brand over the years.

“I really enjoyed every decision made about the sounds and pictures based on the message that needed to be conveyed and the brand’s inspiring philosophy. The immersive approach, the colorimetry, as well as the minimalist and authentic round sounds intimately blend in complete symbiosis. And I love that kind of bespoke and unique balance.”