Only got 32 minutes to go

The Visionaries director Carly Cussen combines her knack for directing performance, music videos, subtle comedy and choreography in this playful film for Luton Airport Express.

Set in a purple world of transportation, and inspired by grime group So Solid Crew’s song 21 Seconds, her transitions transport you straight to Luton’s front door with enticing visuals that leave us eager to jump aboard.

As soon as they told her they were making a tongue in cheek remake of 21 seconds… to sell train tickets… she was sold! Cussen’s clever word play and smashing lyrical narrative showcases the ease of choosing to travel with the pseudo So Solid Crew to Luton, inexpensively and hilariously rhymed. Just set foot in St. Pancras and arrive at Luton in just 32 minutes but the journey feels like it takes 21 seconds.

Luton Airport Express – 32 Minutes to Go

Credits

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Agency Leith/Edinburgh
Production Company The Visionaries
Director Carly Cussen

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Credits

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Agency Leith/Edinburgh
Production Company The Visionaries
Director Carly Cussen
Post Production Harbor Picture Company/UK
Sound Design Finiflex Recording Studio
Art Director Debbie Morgan
Copywriter Neil Mackinnon
Executive Creative Directors Troy Farnworth

Executive Creative Director Phil Evans
Producer Jennifer Howells
Senior Producer Amber Hooker
DP Miguel Carmenes
Editor Dan Austin
Colorist Toby Tomkins

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Cussen’s had this to say about the shoot: "When Leith Art Director Debbie Morgan first rapped the script to me on a video call, I just fell in love with the concept. The creatives’ idea to recreate an iconic song for a train advert really grabbed me. I was given the support and freedom to explore the perfect balance of ‘hip hop video’ and ‘TV commercial’, resulting in this attention-grabbing piece.

It’s unusual, but I got the opportunity to work on re-recording the song and to hang out in studio with an incredible cast and team. This allowed us to craft the exact phonic tone we wanted for the piece. The cast were incredible and naturally comedic, so the shoot day was hilarious, you could see and feel the attention to detail the agency put into the work.

We shot on a Luton Express train (turning the set brand purple by replacing the all the original carriage lighting). It’s a performance-led piece so congrats to the cast for absolutely nailing each line. And thank you to DOP Miguel Carmenes for bringing the vision to life! Big up to Producers Jennifer Howells, Amber Hooker, and last but certainly not least, Neil MacKinnon, the Copywriter of the stellar creative duo. Can’t wait to see more from the Leith Agency!"