Oakley Meta declares athletic intelligence is here
This ambitious star-led campaign for Oakley Meta showcases how the brand is the perfect fit for maniacs who like to throw caution (and themselves) to the wind.
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Credits
View on- Agency Mother/Los Angeles
- Production Company Partizan/USA
- Director Antoine Bardou-Jacquet
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Credits
View on- Agency Mother/Los Angeles
- Production Company Partizan/USA
- Director Antoine Bardou-Jacquet
- Managing Director Lisa Tauscher
- Executive Producer Kimi Thomas
- Head of Production Ani Mikirdichian
- Editing Papercut
- Post Production/VFX Mathematic
- VFX Producer Clementine Roy
- VFX Producer Augustin Vernier
- Color TRAFIK
- Sound Lime Studios
- Sound Radish Music
- Chief Creative Officer Jed Cohen
- Group Creative Director Galen Graham
- Group Creative Director Ben Bliss
- Creative Director Therese Jonsson
- Associate Creative Director Laura Dickie
- Associate Creative Director Martha Lees
- Associate Creative Director Tracey Chan
- Copywriter Boyan Zlatarski
- Art Director Alex Ward
- Executive Producer Kelly Crowe Sutton
- Producer Doulos Kun
- Producer Mike Hernandez
- Production Designer Bradley Thorenson
- DP Joost Van Gelder
- Senior VFX Producer Gail von Dedenroth
- Talent Spike Lee
- Talent Marshawn Lynch
- Talent IShowSpeed
- Talent Akshay Bhatia
- Talent Sky Brown
- Talent Kate Courtney
- Talent Sunny Choi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/Los Angeles
- Production Company Partizan/USA
- Director Antoine Bardou-Jacquet
- Managing Director Lisa Tauscher
- Executive Producer Kimi Thomas
- Head of Production Ani Mikirdichian
- Editing Papercut
- Post Production/VFX Mathematic
- VFX Producer Clementine Roy
- VFX Producer Augustin Vernier
- Color TRAFIK
- Sound Lime Studios
- Sound Radish Music
- Chief Creative Officer Jed Cohen
- Group Creative Director Galen Graham
- Group Creative Director Ben Bliss
- Creative Director Therese Jonsson
- Associate Creative Director Laura Dickie
- Associate Creative Director Martha Lees
- Associate Creative Director Tracey Chan
- Copywriter Boyan Zlatarski
- Art Director Alex Ward
- Executive Producer Kelly Crowe Sutton
- Producer Doulos Kun
- Producer Mike Hernandez
- Production Designer Bradley Thorenson
- DP Joost Van Gelder
- Senior VFX Producer Gail von Dedenroth
- Talent Spike Lee
- Talent Marshawn Lynch
- Talent IShowSpeed
- Talent Akshay Bhatia
- Talent Sky Brown
- Talent Kate Courtney
- Talent Sunny Choi
Super Bowl spots love to feature a celeb or two, but when you get Spike Lee, Marshawn Lynch, iShowSpeed, PGA Tour star Akshay Bhatia, as well as Olympians Sky Brown, Kate Courtney and Sunny Choi starring together in Oakley Meta’s Big Game debut, you know you’re in for octane.
Directed by Antoine Bardou-Jacquet, and produced through agency Mother Los Angeles, the campaign titled Athletic Intelligence Is Here, is crammed full of energetic action and slick editing, including 360 spins, camera rolls, and a dash of snorricam. Working in harmony with the fast paced visuals we get the Travis Scott tack Hyaena, that perfectly soundtracks this adrenaline fuelled minute of mayhem.
To see all of this year's Super Bowl spots as they break, check out the shots Vault Super Bowl Showcase.
