No one does business like Comcast Business
Liev Schreiber helps Comcast Business break down its global scale by the numbers in new brand campaign.
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Comcast Business is launching a new brand campaign featuring one of Hollywood’s most authoritative voices and personas: Liev Schreiber.
The No One Does Business like Comcast Business campaign from Goodby Silverstein and Partners, marks the brand's position as a global technology powerhouse, surpassing $10B in annual revenue as the largest connectivity provider to businesses in America.
The television spots directed by Dante Ariola through MJZ show Schreiber break down the brand’s immense scale through real-world data (below). Under CMO Eileen Diskin, the brand’s bold transformation is highlighted through dynamic visuals to prove that Comcast Business possesses the "bigness of perspective" required to orchestrate complex, AI-powered networking for businesses of all sizes.
"The businesses that keep the world moving don't always get acknowledged. That felt like a story worth telling.” said Liev Schreiber.
