Nissan's Tell Them a Heisman Sent You campaign takes a new approach

Nissan’s star-studded Heisman campaign returns for its 16th year, bringing new athletes, new vehicles and a bold new attitude to the college football season. 

The Nissan Tell Them a Heisman Sent You campaign from TBWA Chiat Day/New York takes a new approach to the fan-favourite content, centered around long-form video on YouTube with 30-second extensions on TV during games. The fresh, new episodic series features Heisman legends competing to be Nissan’s top spokesperson, spotlighting the Nissan lineup through dynamic, character-driven storytelling that celebrates Nissan’s relentless pursuit of performance and innovation.

“We took a new approach to this year’s Heisman campaign, but one thing is unchanged: These spots reflect Nissan’s passion for going the extra mile and matching the drive of America’s favourite athletes,” said Tiago Castro, senior vice president, US Marketing & Sales, Nissan and INFINITI. “Just like Heisman winners on the field, Nissan’s competitive spirit drives us to win customer hearts with highquality products, outstanding customer experience and engaging communication.”

For Tell Them a Heisman Sent You, a deep bench of fresh and familiar talent brings their competitive drive to a new challenge: endorsing their favourite Nissan vehicles and proving who deserves the title of top spokesperson. The roster features Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders and Jim Plunkett.

This year, the campaign also adds the newest Heisman Trophy winner and 2026 No.1 overall pick, Fernando Mendoza, who makes his debut later in the season alongside the all-new 2027 Nissan Rogue Hybrid.

“I grew up seeing Nissan’s Heisman House commercials, so I was excited about the opportunity to join the campaign,” said Fernando Mendoza, Las Vegas Raiders quarterback and 2025 Heisman Trophy winner. “Getting to meet some of the football legends who helped shape the game was the coolest part for me. You grow up hearing about the impact they had on the field, so spending time around them and being part of the same campaign was really special.”

The 2026 Tell Them a Heisman Sent You campaign kicks off with 30-second TV commercials during Week one of college football on September 4 and runs all season long on ABC, ESPN, Fox, NBC and Amazon Thursday Night Football. 

The fun continues with full-length versions of each episode released on YouTube and teased across Nissan social media channels