New Diablo IV campaign from VCCP is nightmare fuel
Gamers spend all day playing Diablo IV while awake. But what if they dreamed about Diablo too?
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Gamers spend all day playing Diablo IV while awake. But what if they dreamed about Diablo too?
Blizzard Entertainment is launching a campaign that will let fans play and win while they slumber. Developed in partnership with VCCP New York and renowned Dream Researcher Dr. Leslie Ellis, it will insert the world of Diablo into participants’ dreams… or nightmares. A dream researcher, Dr. Ellis believes that people can master a nightmare, an underlying principle of this new effort.
Nightmare Fuel allows fans to immerse themselves in the dualistic and epic landscapes of Diablo IV as they sleep. Gamers can listen to this audio experience in its entirety while they sleep. Lasting about eight hours in total, it begins with a dream incubation period that runs for 15-20 minutes, designed to serve as a guided induction and space for intention setting. The audio then moves into a four-to-five-hour transition loop, settling people into sleep with soundscapes of a Diablo nature and audio from Diablo IV. The subsequent two to three hours align with REM sleep, including audio cues to induce lucid dreaming. The final three to five minutes will begin the wake-up process gently.
Credits
View on- Agency VCCP/New York
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- Director Ross Allen
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Credits
View on- Agency VCCP/New York
- Director Ross Allen
- Sound Design & Mix One Thousand Birds
- Chief Creative Officer Jed Grossman
- Executive Creative Director Joel Kaplan
- Creative Director Geoff Vreeken
- Art Director Taylor Dahl
- Art Director Matt DeMilner
- Executive Producer Jessica Ambrose
- Integrated Producer Erin Kelly
- DP Mitchell Baxter
- Editor Ross Allen
- Sound Designer/Audio Mixer Andrew Tracy
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Credits
powered by- Agency VCCP/New York
- Director Ross Allen
- Sound Design & Mix One Thousand Birds
- Chief Creative Officer Jed Grossman
- Executive Creative Director Joel Kaplan
- Creative Director Geoff Vreeken
- Art Director Taylor Dahl
- Art Director Matt DeMilner
- Executive Producer Jessica Ambrose
- Integrated Producer Erin Kelly
- DP Mitchell Baxter
- Editor Ross Allen
- Sound Designer/Audio Mixer Andrew Tracy
Rather than presenting nightmares as passive horror shows, Diablo is integrating innovative tools to empower dreamers. By gamifying the dream landscape, the game empowers players to become the heroes of their own stories. The audio experience is designed to assist listeners in achieving a state of lucid dreaming, empowering them to become the heroes of their Diablo dreams. The flow of the audio was shaped by Dr. Ellis’ studies around how to control and master nightmares.
“This immersive experience was born out of the idea to invite, inspire, and challenge gamers to conquer the darkness together,” said Geoff Vreeken, Creative Director at VCCP. “After discovering that gamers have the highest potential for lucid dreaming, we generated this idea to help empower Diablo fans to become masters of their own stories.”
"Nightmare Fuel immerses players deeper into the world of Diablo by melding themes from the game into their dreams,” said Daniela Rodriguez, Director of Brand Marketing, Diablo IV at Blizzard Entertainment. “They’re put in the driver’s seat to control their sleep experience just like they are free to explore an open world with different landscapes, battle various enemies, and overcome nightmarish demonic forces in the game. The release of Nightmare Fuel also lines up just in time to make fans’ Halloween weekend even more Hellish!”
