Morgan & Morgan takes personal injury to New York Fashion Week
America's largest personal injury law firm partners with designer Lawrence Cooper to take injury-inspired fashion to the runway.
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America’s largest injury law firm Morgan & Morgan, is heading somewhere you probably wouldn’t expect to find a personal injury lawyer: New York Fashion Week.
The firm debuts The Slip & Fall Collection, a five-look runway collection that transforms the world of personal injury into fashion, taking the objects, environments and unfortunate moments Morgan & Morgan encounters every day and reimagining them for the runway. The collection takes things associated with being hurt, vulnerable, or recovering, like gauze, hospital gowns, braces, torn clothing, and burns, and turns them into things associated with confidence, expression, and power.
Presented at Sony Hall as part of NYFW opening-night programming with Runway 7, the collection continues Morgan & Morgan’s tradition of showing up in unexpected places and finding new ways to put personal injury into the cultural conversation.
The collection was created in collaboration with designer Lawrence Cooper, whose background spans fashion, footwear, material and live runway production, including work developing concepts for global sportswear brands such as Nike and PUMA and training in tailoring at international couture houses.
Credits
View on- Agency Client Direct
- Brand
- Chief Creative Officer Carlos Wigle
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Credits
powered by- Agency Client Direct
- Brand
- Chief Creative Officer Carlos Wigle
"Morgan & Morgan has spent decades showing up for injured people across America,” said Morgan & Morgan partner Dan Morgan. "Every look in this collection is inspired by real injuries and moments that change people’s lives. We wanted to convey the message that an injury can happen to you, but it doesn't have to define you. By partnering with New York Fashion Week, we are able to raise awareness of these common and life altering injuries, but also remind people that our job is to secure justice for them when they’re hurt by others’ negligence.”
“We’ve made it our business to go where law firms haven’t gone and collaborate in ways they haven’t before,” said Carlos Wigle, Chief Creative Officer at Morgan & Morgan. “From sports and entertainment to culture and now fashion, we’re blazing a new creative path for the legal industry. The Slip & Fall Collection is exactly that: an unexpected collision of personal injury and culture designed to make people stop, look and think.”
