MoMo E-Wallet rebrands
Director Peter Dietrich and Plan A Production step away from the clichés of sleek futurism and digital abstraction.
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For the rebranding of Vietnam’s leading e-wallet and financial platform MoMo, director Peter Dietrich and Plan A Production step away from the clichés of sleek futurism and digital abstraction. Instead, they turn to something far more timeless, the poetic, proverb-filled world of Vietnamese idioms.
Set during the Lý Dynasty, a defining era when Vietnam was shaping its cultural identity, the “Old Saying” campaign reimagines MoMo through a series of witty, visually rich stories inspired by expressions every Vietnamese knows by heart. Once metaphors for life and morality, these sayings are brought to life, quite literally, through surreal, cinematic storytelling that fuses heritage with humour, tradition with technology.
Credits
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- Production Company Plan A
- Director Peter Dietrich
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Credits
View on- Production Company Plan A
- Director Peter Dietrich
- Executive Producer Angel Uyen Nguyen
- Producer Minh Anh Nguyen Thi
- Producer Sarah Bui
- Art Director Michael Mai
- DP Nicholas Chin
- Colorist Bernie Greiner
- Post Producer Stanley Vo
- Sound Designer Klaus Lehr
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Credits
powered by- Production Company Plan A
- Director Peter Dietrich
- Executive Producer Angel Uyen Nguyen
- Producer Minh Anh Nguyen Thi
- Producer Sarah Bui
- Art Director Michael Mai
- DP Nicholas Chin
- Colorist Bernie Greiner
- Post Producer Stanley Vo
- Sound Designer Klaus Lehr
In Dietrich's words, “You only need three things to nail life: love, a bit of that ancient Asian know-how, and your phone doubling as your wallet.” His vision turns MoMo into more than just a tool, it becomes a time-traveling financial sidekick, helping people navigate life’s absurdities with grace, confidence, and a dash of mischief. From saving to sharing, lending to gifting, every financial act becomes a story of clever resilience told through a uniquely Vietnamese lens.
The campaign’s tone is refreshingly self-aware, sharp, funny, and effortlessly modern despite its ancient settings. It pokes gentle fun at the lofty promises of finance by rooting them in timeless human instincts: resourcefulness, generosity, and the art of making do.
And audiences noticed. The series not only reshaped MoMo’s brand identity, positioning it as a modern companion grounded in Vietnamese spirit, but also earned international acclaim, landing among the Top 6 Best Ads of the Week on Best Ads on TV, curated by US-American CCO Mike Roe.
The result is a brand film collection that feels both ancient and audacious, local and universal, a visual wink reminding us that true wisdom sometimes just needs a smartphone signal.
