Maybelline’s sky high in new campaign
Maybelline’s new campaign stars Ningning, the newest brand ambassador and member of global K-pop sensation aespa.
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Fresh Film reveal a bold new campaign for Maybelline’s best-selling Lash Sensational Sky High Mascara, starring Ningning, the newest brand ambassador and member of global K-pop sensation aespa.
Directed by Melody Maker, the film transports viewers to a high-concept, hyper-futuristic New York playground, complete with a colour-popping, gravity-defying rollercoaster and a world where creativity knows no bounds.
Building on Fresh Film’s longstanding collaboration with Maybelline and Gotham, the campaign was produced by Kim Griffin and Simon Petter at Fresh Film, who produced a film with a vibrant collision of green screen footage with hyper real CGI, creating a seamless animated world with bold styling and cinematic elegance.
Credits
View on- Agency Beauty@Gotham/New York
- Production Company Fresh Film/London
- Director Melody Maker
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Credits
View on- Agency Beauty@Gotham/New York
- Production Company Fresh Film/London
- Director Melody Maker
- Post Company Singularity
- VFX Company Tailormade
- Production Service Company Amazing People
- HP Jennifer Pugliese
- Associate Creative Director Francesca Musso
- Executive Producer Kim Griffin
- Producer Simon Petter
- DP Thomas English
- Editor Rebecca Luff
- Creative Director Ivan Oputin
- Executive Producer Kir Skaletski
- Executive Producer Albert Park
- Production Designer Yoonjin Lee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Beauty@Gotham/New York
- Production Company Fresh Film/London
- Director Melody Maker
- Post Company Singularity
- VFX Company Tailormade
- Production Service Company Amazing People
- HP Jennifer Pugliese
- Associate Creative Director Francesca Musso
- Executive Producer Kim Griffin
- Producer Simon Petter
- DP Thomas English
- Editor Rebecca Luff
- Creative Director Ivan Oputin
- Executive Producer Kir Skaletski
- Executive Producer Albert Park
- Production Designer Yoonjin Lee
Known for her unique ability to straddle fantasy and reality, Melody Maker brings her signature duality to the project. While fast-paced VFX and camera trickery drive the film’s high-energy aesthetic, it’s Melody Maker’s talent for capturing beauty, fashion, and emotional intrigue that makes the piece truly unforgettable.
Post-production was with Singularity, who helped bring this electrifying world to life with their cutting-edge CGI and futuristic polish.
