Matalan makes every moment shine this Christmas
McCann’s campaign positions the retailer as the source of show-stopping inspiration.
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This Christmas, Matalan takes centre stage with It's Showtime, a new multi-channel campaign celebrating the joy, pride, and excitement customers feel when preparing for the festive season.
After all, Christmas isn’t just any show, it’s the show and Matalan is here to help its customers make it a masterpiece. Developed in collaboration with McCann Manchester, the campaign continues to deliver on Matalan’s everyday style, quality and value showcasing collections across homeware, womenswear, menswear, and kidswear, positioning the retailer as the go-to destination for creating a show-stopping Christmas.
Reflecting Matalan’s growing ambition to inspire customers in every aspect of their lives, It’s Showtime transforms the ritual of decorating, dressing and hosting into a performance. The home becomes the stage, the host is the director, and the star of the show, Matalan’s homeware collection, of course.
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Francesco Calabrese
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Unlock full credits and more with a shots membership
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Francesco Calabrese
- Head of Production (HP) Lucy Moore
- Online Editor George Hobbs
- Color Electric Theatre Collective
- Colorist Megan Lee
- Sound 750mph
- Sound Mike Bovill
- Music Supervisor Chris Graves
- Executive Creative Director Imogen Tazzyman
- Creative Lead David Ryan Jones
- Creative Lead Lewis Dunlop
- Producer Lauren Wells
- Producer Vicky Byrne
- DP Arturo Brunetti
- Editor Filippo Patelli
- Post Producer Andreea Gurbina
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Francesco Calabrese
- Head of Production (HP) Lucy Moore
- Online Editor George Hobbs
- Color Electric Theatre Collective
- Colorist Megan Lee
- Sound 750mph
- Sound Mike Bovill
- Music Supervisor Chris Graves
- Executive Creative Director Imogen Tazzyman
- Creative Lead David Ryan Jones
- Creative Lead Lewis Dunlop
- Producer Lauren Wells
- Producer Vicky Byrne
- DP Arturo Brunetti
- Editor Filippo Patelli
- Post Producer Andreea Gurbina
At the heart of the campaign is a TVC that brings this idea to life, focusing on Matalan’s homeware collection for the first time. The advert follows a lead character - the 'director' of her own Christmas show - as she adds the finishing touches to her home with cinematic flair. Everyday actions, from dressing a child’s bedroom to setting a dazzling dining table, are elevated into a high-energy performance, capturing the excitement of those final moments before guests arrive.
“Christmas is such a wonderful time of year – full of joy, excitement and those little moments of magic – and when our customers really go all out to create something special,” said Eilidh MacAskill, Marketing Director at Matalan. “It’s Showtime, celebrates that amazing feeling of putting on the perfect festive show, whether that’s decorating the tree, setting the table or welcoming loved ones through the door. For the first time, our beautiful homeware collection takes centre stage, and it’s been so exciting to see it shine. We hope this campaign inspires everyone to create their own magical Christmas masterpiece at home.”
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Francesco Calabrese
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Francesco Calabrese
- Head of Production (HP) Lucy Moore
- Online Editor George Hobbs
- Color Electric Theatre Collective
- Colorist Megan Lee
- Sound 750mph
- Sound Mike Bovill
- Music Supervisor Chris Graves
- Executive Creative Director Imogen Tazzyman
- Creative Lead David Ryan Jones
- Creative Lead Lewis Dunlop
- Producer Lauren Wells
- Producer Vicky Byrne
- DP Arturo Brunetti
- Editor Filippo Patelli
- Post Producer Andreea Gurbina
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Francesco Calabrese
- Head of Production (HP) Lucy Moore
- Online Editor George Hobbs
- Color Electric Theatre Collective
- Colorist Megan Lee
- Sound 750mph
- Sound Mike Bovill
- Music Supervisor Chris Graves
- Executive Creative Director Imogen Tazzyman
- Creative Lead David Ryan Jones
- Creative Lead Lewis Dunlop
- Producer Lauren Wells
- Producer Vicky Byrne
- DP Arturo Brunetti
- Editor Filippo Patelli
- Post Producer Andreea Gurbina
The campaign is also a key part of McCann’s pioneering new “Alt by Default” initiative, designed to address the significant accessibility gap in advertising for visually impaired audiences. Collaborating closely, McCann and Matalan worked with accessibility partners Cape and Voice Box to ensure audio description (AD) was integrated into the TVC from the very beginning – helping to set a new benchmark for inclusivity in advertising and making it more accessible to everyone.
Imogen Tazzyman, executive creative director at McCann Manchester, commented: “We know our woman loves Christmas. It truly is her showtime. And the Matalan product this year is showstopping. Bringing that excitement, anticipation, and celebration to life, with a little bit of festive magic sprinkled in, has been an absolute pleasure.
“We’re also proud that this campaign is part of our innovative ‘Alt by Default’ initiative. Translating a visual spectacular into audio description that delights and entertains every member of the audience has been a brilliant brief, but it’s one not enough brands are committing to yet. So, we’re thrilled that together with Matalan, we are able to continue making a meaningful impact in driving greater inclusivity in advertising.”
