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On June 20th 2018, MassiveMusic & MediaMonks warmly welcome Adworld’s finest to FREE THEIR MMMMINDS, and the M-key on their keyboard, as part of their infamous party held during the Cannes Festival of Creativity.

MassiveMusic & MediaMonks present an evening where one can experience the art of MMMMindful or MMMMindless living. A retreat from the stress of advertising where guests are encouraged to choose their path to peace and joy.

As an extension of this theme, the campaign website (www.freeyourmmmmind.com) is an online test to determine whether guests are MMMMindful or MMMMindless using state-of- the-art facial tracking systems and a little pseudo-psychology.

According to Prof. Hans Brouwer, MMMMusic Meditator & CEO of MassiveMusic:“Working in the creative industry? So many ideas, so little time to channel your inner zen. We’re looking forward to seeing our clients and friends FREE THEIR MMMMINDS and open as many chakras as possible. After all, our ongoing mission is to create a worldwide community around MMMMindful life.”

According to Dr. Victor Knaap, MMMMediative Monk & CEO of MediaMonks: “MMMM..., what can I say? Is this a platform to raise awareness of how our stressful lifestyle affects our health and wellbeing? Or is it an excuse to have some MMMMindless fun?”

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