Make more of what’s yours at Chase

A new campaign from Droga5 New York and Chase, which features the song Next Thing You Know, was co-written and recorded by American country singer Jordan Davis. 

The story was inspired by one of the co-writers, who, while dropping off his daughter at kindergarten, was struck by the thought that she could soon be graduating and moving out.

The music was foundational to the campaign, offering a powerful and relatable means to demonstrate how Chase supports its customers through every stage of life. Droga5 and Chase created it in a way that highlights how Chase is with its customers every step of the way, from purchasing a home or new car to opening a small business or welcoming a new baby, Chase is there to support and “Make More of What’s Yours.”

The spot is running across social, digital and TV.