Machines are learning, but not all are keeping up in new ADP spot

ADP, a leading global technology company providing human capital management (HCM) solutions, is launching a new spot, Machine Learning, in the brand’s next iteration of The Next Anything campaign.

Created by AOR Arnold, the spot humorously depicts a future world where copiers and vending machines take on minds of their own.

The :30 spot begins in a breakroom filled with employees watching a news segment with the headline, “Machines In The Workplace.” The spot goes on to depict comical, clever scenarios where everyday machines further participate in the world of work, from copiers participating in a creative brainstorm, to a vending machine receiving constructive feedback from a manager. The spot ends with the message: “Anything can change the world of work. ADP Assist is AI, informed by workplace data, and designed for the next anything.”

ADP – Machine Learning

Credits

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Agency Arnold Worldwide/Boston
Production Company Hungry Man
Director Wayne McClammy

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Credits

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Agency Arnold Worldwide/Boston
Production Company Hungry Man
Director Wayne McClammy
Editorial Hungry Man
VFX The Mill/Los Angeles
Sound Design Lime Studios
Music Found Objects Music Productions
Executive Creative Director James Bray

Creative Director Sam Mullins
Creative Director Justin Galvin
Senior Producer Patrick Carney
Producer William Gregg
Executive Producer Caleb Dewart
Producer Rick Jarioura
Head of Production Franchesca McDowell
DP Dion Beebe

Editor Mike Feldman
VFX Supervisor Graeme Turnbull
Deputy Head of Production Warwick Hewett
Executive Producer/Managing Director Anastasia von Rahl
Audio Mixer Tom Paolantonio
Senior Music Producer Nick Chomowicz

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Targeted to business decision makers, the spot reemphasizes ADP’s pivotal role as an innovative leader in providing confidence in the ever-evolving world of work. Machine Learning was ideated from the thought that no matter how determined we are to seize an opportunity or thrive amidst change in today’s workforce, there’s always a bit of uncertainty to navigate.

“We were excited to partner with Arnold again to remind consumers that ADP can help provide employers with a level of certainty that's not always found in other avenues of business. We’re a company that has been helping businesses of all sizes manage their people for 75 years,” noted Gus Blanchard, chief marketing officer of ADP.

“Technology is constantly changing. Even the rhetoric around how much it will change the workplace changes daily. No wonder it’s getting harder and harder for businesses to know how to react. Thankfully, ADP with its vast workplace data can help employers, employees (and the occasional vending machine) navigate the chaos,” said James Bray, ECD of Arnold.

The first spot of the campaign, 25th Hour, launched last year and imagined a world where an extra hour in the day brought about rising solar stocks, extended lunch breaks, company-wide power naps, and the possible impact on overtime hours.