Lina Söderström joins Slutet

Production company Slutet announces the signing of director Lina Söderström. 

Slutet will exclusively represent Söderström across the Scandinavian market.

Söderström has established herself as a distinctive voice in the global advertising landscape, directing high-profile campaigns for world-leading brands such as Ikea, Facebook, Volvo, Getinge, and Bang & Olufsen. Her work is characterized by a unique ability to portray a heightened reality that remains rooted in deep and credible authenticity.

"There is an honesty in Lina’s films that hits you right in the gut. She has a rare ability to find the magic in mundane moments and make them feel. That is exactly the kind of visual storytelling we have been looking for at Slutet, so having her join the family feels like a huge win." Says Alexandros Bakos, founder and executive producer.

In addition to commercials, Söderström has directed music videos for artists such as Nickolas Muray, Astrid S, and Leon.