Lexus unveils Details campaign
Lexus unveils Details, a new pan-European campaign highlighting the profound rewards of attention to detail.
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Lexus’ unwavering attention to detail cultivates unique, brand-defining quality, consistently delivering extraordinary experiences to customers.
This philosophy is at the heart of its new pan-European brand campaign, Details, which goes beyond surface aesthetics to explore the meticulous craftsmanship and human-centric innovation, featuring the new Lexus RZ electric luxury SUV across cinema, television, and online channels.
Where Lexus is concerned, details are not small things; they are everything. This philosophy of 'making luxury personal' is beautifully conveyed in the new Details campaign, illustrating how Lexus’s incredible attention to detail, inspired by the Japanese principles of Omotenashi (service hospitality) and realised by Takumi master craftsmanship, imbues its luxury products with unparalleled quality and appeal.
Central to the Details campaign is the recently launched new Lexus RZ luxury SUV. Through a unique creative strategy of deconstruction and reconstruction, the campaign presents impactful examples of Lexus’ human-centred innovation and unwavering focus on detail, delivering the brand’s famous Omotenashi hospitality, unparalleled comfort and convenience for everyone, on every journey.
For Lexus, details are not small things, they are everything; and when they combine, they create amazing experiences for Lexus customers.
Credits
View on- Agency T&Pm/London
- Production Company Electric Theatre Collective
- Director Michael Chapman / (DP)
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Credits
View on- Agency T&Pm/London
- Production Company Electric Theatre Collective
- Director Michael Chapman / (DP)
- Editing Flock
- Editor Alexandra Wood
- Post Production/VFX/Color Electric Theatre Collective
- Post Producer Joe Billington
- Executive VFX Producer Vic Lovejoy
- Executive VFX Producer Oscar Wendt
- VFX Supervisor Alex Snookes
- Colorist Andi Haw Shuan Chu
- Sound Designer Frankie Beirne
- Sound Sine Audio Post Production
- Audio Producer Beth Tomblin
- Sound Designer/Audio Mixer Phil Bolland
- Music Supervision Wake The Town
- Music Supervisor Sam MacNamara
- Chief Creative Officer Andre Moreira
- Executive Creative Director Micky Tudor
- Creative Director Phil Fields
- Creative Director Johann Schwella
- Associate Creative Director Tom Sillars
- Associate Creative Director Carl Storey
- Creative Rich Holmes
- Creative Zac Ellis
- Head of Production Anna Green
- Producer Graznieff Moes
- Producer Adam Blair
- Executive Producer Sam Katz
- Producer Mike Facey
- DP Matias Penachino
- Post Producer Saskia Delius
- CG Supervisor Callum Austin
- Music Supervisor Arnold Hattingh
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency T&Pm/London
- Production Company Electric Theatre Collective
- Director Michael Chapman / (DP)
- Editing Flock
- Editor Alexandra Wood
- Post Production/VFX/Color Electric Theatre Collective
- Post Producer Joe Billington
- Executive VFX Producer Vic Lovejoy
- Executive VFX Producer Oscar Wendt
- VFX Supervisor Alex Snookes
- Colorist Andi Haw Shuan Chu
- Sound Designer Frankie Beirne
- Sound Sine Audio Post Production
- Audio Producer Beth Tomblin
- Sound Designer/Audio Mixer Phil Bolland
- Music Supervision Wake The Town
- Music Supervisor Sam MacNamara
- Chief Creative Officer Andre Moreira
- Executive Creative Director Micky Tudor
- Creative Director Phil Fields
- Creative Director Johann Schwella
- Associate Creative Director Tom Sillars
- Associate Creative Director Carl Storey
- Creative Rich Holmes
- Creative Zac Ellis
- Head of Production Anna Green
- Producer Graznieff Moes
- Producer Adam Blair
- Executive Producer Sam Katz
- Producer Mike Facey
- DP Matias Penachino
- Post Producer Saskia Delius
- CG Supervisor Callum Austin
- Music Supervisor Arnold Hattingh
The campaign, developed in collaboration with T&P, includes master films for cinema, television and online video, together with a rich suite of social assets and stills. They present a deconstruction of the RZ to focus in on contrasting elements in the car, each one demonstrating Lexus’ commitment to perfecting the details. They include Lexus’ groundbreaking steer-by-wire system and radical new steering wheel design; advanced sonic paint technology that produces an exceptionally deep and lustrous finish; the measures taken to produce a supremely quiet and serene cabin environment; and the design of the Lexus signature L-shaped headlight units.
For decades, Lexus has consistently remained at the forefront of luxury automotive innovation, delivering vehicles that blend cutting-edge technology with exquisite design and unparalleled quality. The Details campaign not only articulates these achievements but is poised to elevate brand perception, deepen customer engagement, and reinforce Lexus's leadership in the luxury sector, inviting discerning consumers to truly appreciate the artistry and dedication infused into every aspect of a Lexus vehicle.
Filip Belmans, Lexus Europe Head of Brand, said: “With the Details campaign we highlight how meticulous attention to every detail makes Lexus cars truly special. The new RZ showcases this philosophy, bringing together design, comfort and quality with adv anced technologies such as steer-by-wire to deliver superior driving and, ultimately, the Lexus ‘Amazing Experience’.”
Andre Moreira, Global Chief Creative Officer at T&P, said: “We wanted to move away from the usual ‘car on a winding road’ tropes and look under the skin of what makes a Lexus so unique. By deconstructing the car, we’re showing that these aren’t just techni cal specs, they are the result of real human obsession. When you see how much care goes into a single stitch or the way the light hits the paint, you realise that ‘Experience Amazing’ isn't just a slogan; it’s a promise that every tiny detail has been considered.”
