Lexus and the ATP are obsessed with details

Lexus and the Association of Tennis Professionals (ATP) Tour both tell a story of innovation, performance, and the relentless pursuit of perfection. 

In 2023, they forged a multi-year partnership, with Lexus becoming the Official Automotive Partner of the ATP Tour.

This film celebrates the obsession with detail, drawing a powerful parallel between the unwavering precision of a tennis player and Lexus’ meticulous craftsmanship, both driven by the pursuit of greatness. Every stroke, every turn, and every moment of refinement reflect a shared philosophy: excellence is in the details.

"It was a pleasure working with the client and creative team to bring this vision to life,” said BLUR director Nono Ayuso. “We wanted to capture the synergy between elite sport and automotive innovation, showing how dedication, precision, and passion define both worlds.”