LeSean Harris helms and ode to next-generation nonprofit
Fela and LeSean Harris craft this anthem film for nonprofit Kickback that highlights what the organisation means to the youth it supports.
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Produced by production company Fela and directed by LeSean Harris, this anthem film for nonprofit Kickback highlights what the organisation means to the youth it supports.
Made in collaboration with agency newkid, the campaign introduces Kickback’s brand evolution and captures the multiplicity of voices and perspectives of the community it serves. Juxtaposing crafted, stylised vignettes with more candid setups, Harris creates a visual language that feels unique to Kickback, drawing on real answers from young people to authentically describe the organisation.
Credits
View on- Agency newkid
- Production Company Fela
- Director Lesean Harris
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Credits
View on- Agency newkid
- Production Company Fela
- Director Lesean Harris
- Color Alter Ego Post/Canada
- Sound BoomBox Sound
- Creative Director Matthew Donne
- Creative Director Rich Brown
- Creative Producer Tre Akula
- Executive Producer Taj Critchlow
- Executive Producer Fuliane Petikyan
- Executive Producer Dean Rosen
- Head of Production Amir Karimi
- Integrated Producer Mikayla Fasullo
- Producer Mena Rizk
- Producer Danny Simpson
- DP Jon Glendon
- Editor Nick Yumul
- VFX Artist Daniel Pianezza
- Producer Spencer Butt
- Colorist Lily Henry
- Producer Sam Omand
- Executive Producer Umber Hamid
- Sound Designer Chris Stiliadis
- Sound Design & Mix Joaquin Clunie
- Sound Mixer Paolo Di Teodora
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency newkid
- Production Company Fela
- Director Lesean Harris
- Color Alter Ego Post/Canada
- Sound BoomBox Sound
- Creative Director Matthew Donne
- Creative Director Rich Brown
- Creative Producer Tre Akula
- Executive Producer Taj Critchlow
- Executive Producer Fuliane Petikyan
- Executive Producer Dean Rosen
- Head of Production Amir Karimi
- Integrated Producer Mikayla Fasullo
- Producer Mena Rizk
- Producer Danny Simpson
- DP Jon Glendon
- Editor Nick Yumul
- VFX Artist Daniel Pianezza
- Producer Spencer Butt
- Colorist Lily Henry
- Producer Sam Omand
- Executive Producer Umber Hamid
- Sound Designer Chris Stiliadis
- Sound Design & Mix Joaquin Clunie
- Sound Mixer Paolo Di Teodora
Newkid and Harris curate a creative world where scraps of handwriting collide with slow-motion, and elevated studio lighting meets grainy film. Black and white footage is intercut with vivid colour to boisterous and bold effect. Highlighting the unity and energy that the programs inspire, the video portraits become a guided tour of the neighbourhoods the youth live in.
Kickback helps young people from underserved communities to step into their potential by providing them sneakers, facilitating experiences and opportunities in sports, art, and education, and assisting them to reframe their narrative. Kickback has provided more than 7,000 pairs of quality sneakers, valued at over $1M, to youth worldwide. Kickback is run by artists, athletes, social workers, and community programmers who grew up in the Toronto neighbourhoods they serve.
