La Compagnie turns children's dreams into reality for 10th anniversary

The campaign, named La Compagnie is 10 years old, brings together a diverse group of ten children, English-speaking, French-speaking, and bilingual, in New York City, where they're given free rein to redesign every aspect of La Compagnie's unique offering. 

The children's brief goes beyond just picking out new seat covers or suggesting in-flight movies. They're diving deep into the full La Compagnie experience, from the gourmet meals to the amenity kits, and even dreaming up potential gifts for passengers. The children then created their own dream plane designs which was later brought to life on one of the airline's sleek Airbus A321 neo aircraft, offering passengers a chance to "fly through a child's dream."

Since its launch in July 2014, La Compagnie has carved out a niche with its all-business-class model, offering a "boutique hotel in the sky" experience at competitive fares. The airline's "smart business class" concept, with its modern fleet, gourmet meals, curated amenities, and personalised service, has earned it a loyal following and accolades like Travel + Leisure's "World's Best International Airline" title in 2023.