Kode crafts a bold launch film for NOTHING’s Headphones (1)
Written and Directed by Jon E Price, the compelling launch film is an artful disruption of traditional product advertising, transforming a headphone demo into a sensory journey through alternate realities.
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NOTHING has officially launched its latest audio innovation, the Headphones (1), with a new campaign created in partnership with Kode.
Written and Directed by Jon E Price, the compelling launch film is an artful disruption of traditional product advertising, transforming a headphone demo into a sensory journey through alternate realities.
This marks the first direct collaboration between Kode and the brand, and it arrives at a defining moment for NOTHING, as it continues to shape a new visual and cultural language around consumer tech. The film blurs the lines between brand film and product demo, with striking confidence and minimalism.
Set in a surreal test-lab-meets-art-installation, the film opens with a deadpan theatricality: a listener places the NOTHING Headphones (1) on and is gently transported into a world where sound alters space, perception, and identity. Whether navigating a forest backdrop, floating above a lunar surface, or traversing a cityscape, each scene is underpinned by meticulous sound design that shifts from tangible to technical.
Credits
View on- Agency Client Direct
- Production Company Kode Media
- Director Jon E Price
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Credits
View on- Agency Client Direct
- Production Company Kode Media
- Director Jon E Price
- Producer Jamie Brewer
- Executive Producer Jack Goodwin
- Executive Producer Matt Fleming
- Head of Production Elizabeth Dolan
- Editing Final Cut/London
- Editor Kit Wells
- VFX Kode Media
- Color Electric Theatre Collective
- Colorist Jason Wallis
- Sound Design & Mix King Lear Music & Sound
- Sound Designer Jack Sedgwick
- Global Director Creative Ryan Latham
- Art Director Fin O’Neill
- Senior Producer Kat Brazil
- DP Jack Exton
- Editor Akhil Kanukuntla
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Credits
powered by- Agency Client Direct
- Production Company Kode Media
- Director Jon E Price
- Producer Jamie Brewer
- Executive Producer Jack Goodwin
- Executive Producer Matt Fleming
- Head of Production Elizabeth Dolan
- Editing Final Cut/London
- Editor Kit Wells
- VFX Kode Media
- Color Electric Theatre Collective
- Colorist Jason Wallis
- Sound Design & Mix King Lear Music & Sound
- Sound Designer Jack Sedgwick
- Global Director Creative Ryan Latham
- Art Director Fin O’Neill
- Senior Producer Kat Brazil
- DP Jack Exton
- Editor Akhil Kanukuntla
“The vision was to push the envelope of what a product film could be,” says director Price. “We wanted to show how the NOTHING Headphones (1) can transport the user from a passive listener to an active one”.
The film’s tone is a careful balance of minimalist sci-fi, tongue-in-cheek experimentation, and human warmth. Drawing from contemporary speculative fiction and mid-century design principles à la Dieter Rams, the imagined world created tension with oddly sterile and vivid imagination. Much like the NOTHING brand itself.
Price’s approach leans heavily on world-building: printed scenic backdrops, wearable-tech, and striking casting, which all come together to create a world that feels curated, deliberate, and distinct. It’s an aesthetic that speaks equally to design obsessives and tech wear tastemakers, a core audience for NOTHING’s product evolution.
“Working with NOTHING for the first time was a creative opportunity we were thrilled to take on,” said Matt Fleming, Executive Producer at Kode. “There’s a real sense that this brand is shaping the future of tech culture, and we’re proud to have played a part in expressing that creatively.”
This is not just a headphone launch, it’s a film that asks the viewer to listen differently. And in doing so, it sets a new benchmark for how tech brands can build identity through storytelling, not just features.
