Kelsey Lu delivers with So Help Me God
Park Pictures Savanah Leaf partners with long-time collaborator Kelsey Lu on a series of films for new album So Help Me God.
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For her long-awaited second album So Help Me God, Kelsey Lu enlisted friend and long-time collaborator BAFTA-winning director Savanah Leaf to direct a series of music videos and a short film, starring Lu and French actor Garance Marillier.
Shot in Lanzarote’s stark volcanic landscapes on 35mm film, the album visuals for So Help Me God centre on the magnetic connection between Lu and Marillier, a tension that anchors the campaign’s emotional core. The visual language of the campaign mirrors the album’s core themes of faith, intimacy and transformation.
Talking about the new album Lu said, “So Help Me God was built slowly and intentionally across seven years of transformation. Sonically and emotionally it holds so many different worlds at once, devotion and desire, collapse and becoming, trying to make sense of what it means to break, to believe, to long for something without seeing it clearly, and to be reborn again and again and again.”
Credits
View on-
- Production Company Park Pictures/London
- Director Savanah Leaf
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Credits
View on- Production Company Park Pictures/London
- Director Savanah Leaf
- Production Company Paradise Productions/New York
- Editing Trim
- Color Electric Theatre Collective
- Sound Wave Studios/New York
- Executive Producer/Managing Director Fran Thompson
- Executive Producer Shelley Jones
- Producer Jill Ferraro
- Writer Savanah Leaf
- Associate Producer Mia Jarrett
- Production Designer Valentina Luppino
- DP Ryan Marie Helfant
- Editor Ben Elkaim
- Colorist Jason Wallis
- Talent Garance Marillier
- Talent/Creative Director Kelsey Lu
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Credits
powered by- Production Company Park Pictures/London
- Director Savanah Leaf
- Production Company Paradise Productions/New York
- Editing Trim
- Color Electric Theatre Collective
- Sound Wave Studios/New York
- Executive Producer/Managing Director Fran Thompson
- Executive Producer Shelley Jones
- Producer Jill Ferraro
- Writer Savanah Leaf
- Associate Producer Mia Jarrett
- Production Designer Valentina Luppino
- DP Ryan Marie Helfant
- Editor Ben Elkaim
- Colorist Jason Wallis
- Talent Garance Marillier
- Talent/Creative Director Kelsey Lu
On collaborating with Lu, Leaf said: “Lu’s vision was to create a film that captures the full arc of the album. It explores that visceral, playful urge to run heart-first into relationships that might be toxic and/or painful. It explores the push and pull of that relationship, up until eventually breaking free. We aimed to build an ethereal, dreamlike world, one where a dark fairytale styling is anchored by the raw honesty of the lyrics and performances. By balancing fantasy visuals with grounded emotions, we wanted to lead the audience on a journey through the entire record. This album is the culmination of seven years of Lu’s world-building, and I think the audience will be captivated by the depth of what Lu has in store.”
The album marks Lu’s first full-length release since her critically acclaimed 2019 debut Blood. In the years since, she has built an expansive creative practice across music, film, fashion and contemporary art. A composer as much as a songwriter, Lu has created original scores for film and television, including Leaf’s BAFTA-winning Earth Mama.
