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Kaus opens UK office
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The move coincides with the appointment of Martin Rokeras Managing Director for the UK.
After four years of rapid growth in Brazil’s creative scene, São Paulo‑born Kaus has opened an office in London as part of a planned push into Europe.
Kaus is about standout creative work and talent‑led production. They care deeply about the quality and integrity of the work they produce. The creative production company made its name with a directorial voice and craft-led ideas, work that’s picked up festival attention and opened doors with culture‑led clients. The move coincides with the appointment of Martin Roker as Managing Director for the UK.
“In just four years, Kaus Brazil has delivered projects for agencies and brands from around the world. We’ve seen international production labels establish themselves in Brazil and expand across multiple markets. For us, it was only a matter of time before a Brazilian label made the opposite journey and stepped onto the global stage. Brazil has long been one of the world’s most important creative hubs, and we’re betting on that strength as we build Kaus in new international markets.” Says Thiago Mascarenhas.
Roker joins from Black Dog Films, part of the Ridley Scott Creative Group, where he spent 15 years overseeing international production and coordinating operations between London and Los Angeles. His track record includes leading multi‑platform creative projects, scaling teams for global campaigns and building client relationships across advertising, music and branded content.
Tania Diniz, who previously worked at Somesuch and was a founding-partner at ENID, arrives as Creative Consultant, tasked with director development, project curation and festival strategy to maximize visibility and award potential. Her role will complement the operational focus on commissions and help shape the company’s creative offer for UK and European audiences. Together, they’re applying the spirit of creative chaos to London, leveraging their Brazilian roots to inject fresh talent into the UK ecosystem and beyond, with an intimate understanding of the UK market.
The decision to launch in London came about organically. Fernando "Del" Reginato has always been inspired by the capital’s creative culture and its openness to working with new talent.
“That's super important for us, to break the walls and be closer to our clients,” says Reginato. “At the moment, we want to get closer to the best work and be a part of the momentum; of London’s creative culture.”
“We've got the same ethos going into this,” says Roker. “We’re adopting a very similar strategy from how Kaus works in Brazil. We want to build a similar structure where we can introduce fresh talent that no one's seen or heard of before to get some really cool projects off the ground and generate a real buzz.”
Kaus has always operated as a talent‑first model. Reginato, formerly a director at Black Dog Films, focused on discovering new directors and creating attention‑grabbing work. Kaus has won recognition at Brazilian festivals, including Best Executive Directors and Best Directors at Whext, and has accumulated awards across music videos, branded content and commercials like Shots, 1.4 and UKMVA. “It’s all going in the right direction,” Reginato says.
The UK arm will concentrate on directors from the existing Kaus roster who already work internationally while recruiting directing talent from the EU, UK and US. Directors to be represented by Kaus UK include Adrian Suarez, Elisa Baudoin, Gabriel Rolim, La Pele, Larissa Zaidan and Los Pibes. “We’ve got a mixed bag of talent,” says Roker. “And that's landing really well.”
Kaus positions itself as an international creative production house, tailoring formats and teams to each brief — a flexible, project‑led approach that mirrors both Kaus’s output and Roker’s operational style. “What excites us is the ability to work with brands and agencies but in a more nimble way,” says Martin. “We haven't got the overheads at the moment, so we can facilitate and use that money to the best possible advantage. We want to get into more entertainment, like concerts, tour visuals, exhibitions, experimental work, short films and harness young talent. With my previous experience in these areas I can't see this being something that will take long! Well, I want to at least have that conversation to say, ‘We're here, we can do it this way and we've got these directors,’ to have our seat at the table.”
