Justin Theroux enjoys The Luxury Collection
Stept Studios unveils a global brand campaign for The Luxury Collection, featuring Justin Theroux.
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Production company Stept Studios unveils I Am The Luxury Collection, a new global campaign for Marriott International’s The Luxury Collection, featuring actor and filmmaker Justin Theroux as the brand’s latest Global Explorer.
Conceived and developed by Stept’s Creative & Entertainment team, led by Davey Spens, the campaign represents the latest chapter in a long-standing creative partnership between Stept and The Luxury Collection. Drawing from Stept’s deep understanding of the brand through past collaborations - including Inside the Collection and creating the format for Travel By Design, the team designed the campaign from the ground up to express a contemporary take on global luxury: distinct, human, and full of character. The spot was directed and edited by Liam Tangum.
“We built a campaign around personality, around the idea that individuality is the new luxury,” says Spens. “Charm, eccentricity, wit, a point of view - these are what make a place or a person unforgettable. In 2025, luxury isn’t about perfection; it’s about distinctiveness. It’s about how something makes you feel. The result is a brand that doesn’t whisper from behind glass; it looks you in the eye and starts a conversation.”
Credits
View on-
- Production Company Stept Studios
- Director Liam Tangum
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Credits
View on- Production Company Stept Studios
- Director Liam Tangum
- Executive Creative Director Davey Spens
- Executive Producer Brendan Varni
- Editing/Post Company Lockt
- Senior Post Producer Spencer Zachary
- VFX Supervisor Jerry Spivack
- Colorist Dylan Hageman
- Sound Designer/Audio Post Manuel Rivas
- Producer Lendi Slover
- Designer Vivienne Tran
- Designer Rachel Tanuwidjaja
- Production Designer Dan Richmond
- DP Jenna Huskisson
- Editor Liam Tangum
- Talent Justin Theroux
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Stept Studios
- Director Liam Tangum
- Executive Creative Director Davey Spens
- Executive Producer Brendan Varni
- Editing/Post Company Lockt
- Senior Post Producer Spencer Zachary
- VFX Supervisor Jerry Spivack
- Colorist Dylan Hageman
- Sound Designer/Audio Post Manuel Rivas
- Producer Lendi Slover
- Designer Vivienne Tran
- Designer Rachel Tanuwidjaja
- Production Designer Dan Richmond
- DP Jenna Huskisson
- Editor Liam Tangum
- Talent Justin Theroux
The I Am The Luxury Collection campaign debuts globally across digital, CTV, and social platforms, celebrating The Luxury Collection’s portfolio of over 130 iconic hotels and resorts across 40 countries. The campaign’s hero films and evergreen assets introduce Theroux as an omnipresent, slightly surreal “curator” a character born from a highly collaborative relationship between Stept’s creative team and The Luxury Collection.
To bring the curator’s world to life, Stept’s production and design teams filmed on location at properties within The Luxury Collection’s portfolio including Solaz, a Luxury Collection Resort, Los Cabos; The Palace, a Luxury Collection Hotel, Madrid; and Perry Lane Hotel, a Luxury Collection Hotel, Savannah, capturing the authentic beauty and distinct character of each destination. Theroux’s scenes were filmed on custom-built sets, designed to evoke a sense of timeless luxury and subtle surrealism. Each environment included carefully curated nods to properties across the globe - from signature design motifs to authentic pieces and products sourced directly from select hotels, such as the Frette robes featured throughout the films. The result is a cinematic universe that blurs the line between imagination and place, celebrating the individuality and artistry that define The Luxury Collection.
Blending Stept’s cinematic storytelling with The Luxury Collection’s legacy of hospitality, I Am The Luxury Collection positions the brand as more than a collection of destinations - it’s an invitation to explore the world through a lens of personality, artistry, and emotional connection.
“Justin embodies the spirit of exploration and curiosity that defines The Luxury Collection. “As a brand rooted in destination discovery and authentic cultural immersion, Justin reflects our commitment to inspiring travelers to engage deeply with the world’s most captivating places.” said Bruce Rohr, Vice President and Global Brand Leader, The Luxury Collection. “Stept’s creative partnership and cinematic approach brought this story to life with extraordinary artistry and emotional depth, beautifully showcasing the unique character and sense of place that distinguishes every property within The Luxury Collection.”
