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Jesse James McElroy joins La Pac
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McElroy is an Australian director with a singular comic sensibility; absurdist, precise, and always built around performance.
Jesse James McElroy began his career in film as an editor, cutting music videos, TV shows, and commercials, before moving into directing in 2015.
An Australian director with a singular comic sensibility; absurdist, precise, and always built around performance. Moving fluidly between surrealist comedy and choreographed chaos, he brings a sharp casting instinct and rhythmic precision that make the absurd feel inevitable. Set design becomes its own language: every project is a fully realised world, strange, immersive, and unmistakably his.
Since then, McElroy has gone on to direct all over the world for a slew of leading international clientele including Kelloggs, McDonalds, Volkswagen, MasterCard and Unilever as well as domestic campaigns for brands such as Catch and Bankwest.
His comedy spot for Combantrin was celebrated with a Cannes Lion and handpicked by Vice Magazine as one of the “Best Commercials” for the year.
Always a creative visionary, McElroy also enjoyed an array of media coverage when his grassroots social media campaign to encourage Streets Ice-Cream to create a 1.25-litre tub from their beloved single serve Gaytime Ice Cream became an internet sensation.
Trending #1 on Twitter and reaching over 3.4 million people, the campaign also took home a prestigious Webby Award for social achievement.
