Jackson Wang says Thank You with Apple
Shot entirely on the all-new iPhone 18 Pro, Thank You is a deeply personal love letter to Jackson’s fans.
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Apple reunites with global superstar Jackson Wang for Thank You, their second consecutive Shot on iPhone music video collaboration.
From agency TBWA\Media Arts Lab, Shanghai, and shot entirely on the all-new iPhone 18 Pro, Thank You is a deeply personal love letter to Jackson’s fans. This time, they are not simply watching from the sidelines. Wang invited real fans and friends onto the set and into the music video, giving them unprecedented access to his creative world and placing them at the heart of the story.
The music video is made possible by the advanced camera system of iPhone 18 Pro, featuring a new 48MP Fusion Main camera now with variable aperture, Pro Controls like shutter speed, 8x optical-quality zoom and 4K 120 fps slow motion, to move fluidly between intimate details and the fans surrounding him.
Credits
View on- Agency TBWA Chiat Day/Shanghai
- Production Company Planit Production/Seoul
- Director Ojun Kwon
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Credits
View on- Agency TBWA Chiat Day/Shanghai
- Production Company Planit Production/Seoul
- Director Ojun Kwon
- Post Production Heckler/Shanghai
- DP EumKo
- Editor Zonkyo Lee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA Chiat Day/Shanghai
- Production Company Planit Production/Seoul
- Director Ojun Kwon
- Post Production Heckler/Shanghai
- DP EumKo
- Editor Zonkyo Lee
For behind-the-scenes visuals, the 18MP Center Stage front camera adjusted on the fly to fit more people in shot, and Dual Capture let Wang record himself and the world around him at once.
Last year’s Let Loose, China’s first-ever Shot on iPhone music video collaboration, turned the camera inward, tracing Jackson’s personal transformation and artistic evolution. This year, he turns it towards the people who helped shape that journey.
The result marks a natural evolution of the collaboration: from a portrait of the artist he has become to a celebration of the community that helped him get there.
Directed by Wang himself in collaboration with Ojun Kwon, the film unfolds through an ambitious extended one-take shot that draws viewers directly into Wang’s world.
The campaign began on September 10, ahead of Wang's return to China for his world tour in October.
