It's your season to shine with PayPal

The holidays are supposed to be the most wonderful time of the year. 

While we all strive to make the season special, this year, it’s going to be more expensive than ever: according to PayPal’s 2026 Holiday Shopping Survey, nearly six in 10 Americans are heading into the season with greater financial concerns. So, this holiday, PayPal is celebrating the people who make the magic happen, and all the ways PayPal can help them do it.

Your Season to Shine is PayPal's new global holiday campaign, developed through Publicis Groupe's Power of One model in partnership with PayPal, with BBH USA and Razorfish collaborating on the campaign idea and global toolkit. The campaign features three films BBH USA created and produced.

At a time of year when most brands spotlight sales, offers, or product benefits, this campaign celebrates the everyday people behind the holiday magic, from the partners that find the perfect gift to the hosts that pull off the ultimate gathering. The message? PayPal makes shopping and checkout easier, so consumers can focus on the moments that matter.

Designed to resonate across six markets: the US, UK, Germany, France, Italy and Australia, the campaign will run across TV, CTV, OOH, paid social, and display. In the US, two films, Hosting and Something Special, will roll out across CTV, online video and social platforms including Meta, TikTok and Pinterest.

“The holidays are such a joyful time of year, but behind every great gift or perfectly planned gathering is someone working really hard to make it happen. So for our holiday campaign, we wanted to celebrate those people as the real heroes of the season and position PayPal in that important supporting role: giving them the rewards, deals and flexibility to pull it all off.”— Jane Cronk, Executive Creative Director, BBH USA.

“The idea behind Season to Shine was to add some levity to all the work families do over the festive period. We wanted to bring to life the last-minute challenges that come up over the holidays, like unexpected guests or broken equipment, and help consumers understand that PayPal is their trusted companion, whether they're paying now, getting rewarded or choosing flexible payment options like Buy Now, Pay Later. The campaign also builds on the work we've been doing globally to better understand customers we serve and what they need from PayPal. We know people are stretched, with a lot of demands on their time and money. We're focused on making everyday payments easier and more rewarding for them, during the holidays and throughout the year.” adds Natalie McGrath, Global Head of PayPal Marketing.