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Opill, America's first and only over-the-counter daily birth control pill, launches its newest campaign and brand platform, ‘As Easy As Opill,’ leaning into the brand’s mission to expand access to safe, accessible birth control for everyone.
Created in partnership with the brand’s agency of record, Anomaly, the work highlights a universally empowering message: no prescription, no appointment, and no insurance required.
By rejecting typical healthcare advertising, this platform creates an inclusive space where everyone is invited, showcasing exactly how Opill removes the historical barriers between women and contraceptive access. The creative is grounded and comedic. Each execution illustrates a specific barrier women face in accessing birth control, then resolves with Opill as the simple, safe & effective OTC option that you can get pretty much anywhere.
Credits
View on- Agency Anomaly/New York
- Production Company Stink/USA
- Director Camila Zapiola
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Credits
View on- Agency Anomaly/New York
- Production Company Stink/USA
- Director Camila Zapiola
- Editing Mackcut
- Color Company 3/New York
- Editor Danielle Minch
- Colorist Sofie Borup
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/New York
- Production Company Stink/USA
- Director Camila Zapiola
- Editing Mackcut
- Color Company 3/New York
- Editor Danielle Minch
- Colorist Sofie Borup
The campaign features three creative executions, each driving home the Opill’s commitment to accessibility, safety, and efficacy:
The Nail Salon spot features a woman gossiping about her new man at a nail salon. The other women in the salon chime in to share how easy it is to get Opill, ending with an older woman saying she wished she had access to Opill back in her day.
The Helicopter Dad film follows a father moving his daughter into her college dorm. As he awkwardly tries to broach the topic of college boys, Opill saves the uncomfortable conversation by acting as a simple, accessible contraceptive solution.
In Revolving Door spot, a busy corporate woman needs birth control but lacks the time to visit a doctor. As she exits through her office building’s revolving door, her friend introduces her to Opill and explains how easy it is to access.
This platform launches against a stark reality in American healthcare, where one in 10 women of childbearing age are uninsured, and 20% of those women have had to stop using birth control because they couldn’t afford it. By providing an option that requires no medical appointments or coverage, Opill’s parent company, Perrigo, is directly addressing these barriers to ensure reliable contraception for everyone. To reinforce the campaign's real-world relevance, digital out-of-home elements are contextually placed around college campuses and doctors' offices.
“Women encounter all kinds of barriers when it comes to birth control access,” said Evelyn Furia, Senior Marketing Director, Global Women’s Health at Perrigo. “With ‘As Easy as Opill,’ we wanted to bring those real-life moments to light in a way that feels authentic and relatable, while showing how Opill allows people to get a safe and effective daily oral contraception without a prescription.”
“This campaign is about making an everyday healthcare decision feel more accessible and empowering,” said Natasha Jakubowski, Global Partner and Chief Innovation Officer at Anomaly, "What Opill is doing as a brand is a gamechanger by making the contraceptive pill OTC, and we are incredibly proud to partner with them on rewriting the rules of access. We wanted to meet this disruption with a creative approach that breaks new ground, highlights the very real obstacles women face, but then lands on revealing the refreshing reality that finally getting birth control is now easy with Opill"
