I bet I will survive with Hard Rock Bet
Hard Rock Bet helps a man survive the football offseason in a new spot edited by Final Cut.
)
The Super Bowl is over, which means football season is over. Are you bummed? Heartbroken? Maybe…betrified?
Hard Rock Bet knows how much fans mourn the end of football season, which is why the brand is turning the week-after woes into a celebration for the next season of sports. Because we may be 200+ days out from the next football season, but there’s basketball, soccer, and more sports to look forward to.
I Bet I Will Survive gives Gloria Gaynor’s heartbreak anthem, I Will Survive, a comedic twist that serves as a rallying cry as football fans transition to the next betting season. In reality, the Hard Rock Bet party is just getting started once you leave your Big Game watch party.
“The end of football season always leaves fans feeling a little heartbroken, so we wanted to flip that emotion on its head and invite everyone to turn the offseason on with a high-energy, feel-good anthem” said Lauren Varnas, VP of Brand Marketing at Hard Rock Digital. “I Bet I Will Survive reminds fans that the fun doesn’t stop when the Super Bowl ends, it just shifts. There’s always another game, another moment, and another reason to keep the party going with Hard Rock Bet.”
Credits
View on- Agency 72andSunny/New York
- Production Company Good Behavior
- Director Pete Marquis
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency 72andSunny/New York
- Production Company Good Behavior
- Director Pete Marquis
- Executive Producer Victoria Guenier
- Producer Adam Lawson
- Editing Final Cut/New York
- Executive Post Producer/Managing Director Sarah Roebuck
- Senior Post Producer Michael Dart Wadsworth
- Editor Sophie Solomon
- Assistant Editor Shannon Griffin
- VFX/Finishing Significant Others
- Senior VFX Producer Kyla Amols
- Color Ethos Studio
- Colorist Sam Howells
- Executive Color Producer/Managing Director Eliana Carranza-Pitcher
- Sound Lime Studios
- Executive Audio Producer Susie Boyajan
- Audio Producer Cassie Underwood
- Audio Mixer Rohan Young
- Music The Teenage Diplomat
- Music Founder Buzzy Cohen
- Music Producer/Music Supervisor Quinn Donnell
- Brand
- Director of Production (HP) Craig Finkel
- VP Creative & Design Tim Tuley
- Creative Director Mike Rice
- Head of Creative Juliana Cobb
- Group Creative Director Geno Burmester
- Group Creative Director Peter Hughes
- Senior Copywriter Cory McCollum
- Senior Art Director Sam Christian
- Junior Copywriter Jeremiah Jones
- Junior Art Director Skii Williams
- Group Producer Scott Sitman
- Executive Producer Kate Hildebrant
- Head of VFX Production Alexandra Leal-Allen
- VFX Supervisor Gavin Miljkovich
- Color Producer Jake Grom
- Composer Ryan Evan Lallier
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 72andSunny/New York
- Production Company Good Behavior
- Director Pete Marquis
- Executive Producer Victoria Guenier
- Producer Adam Lawson
- Editing Final Cut/New York
- Executive Post Producer/Managing Director Sarah Roebuck
- Senior Post Producer Michael Dart Wadsworth
- Editor Sophie Solomon
- Assistant Editor Shannon Griffin
- VFX/Finishing Significant Others
- Senior VFX Producer Kyla Amols
- Color Ethos Studio
- Colorist Sam Howells
- Executive Color Producer/Managing Director Eliana Carranza-Pitcher
- Sound Lime Studios
- Executive Audio Producer Susie Boyajan
- Audio Producer Cassie Underwood
- Audio Mixer Rohan Young
- Music The Teenage Diplomat
- Music Founder Buzzy Cohen
- Music Producer/Music Supervisor Quinn Donnell
- Brand
- Director of Production (HP) Craig Finkel
- VP Creative & Design Tim Tuley
- Creative Director Mike Rice
- Head of Creative Juliana Cobb
- Group Creative Director Geno Burmester
- Group Creative Director Peter Hughes
- Senior Copywriter Cory McCollum
- Senior Art Director Sam Christian
- Junior Copywriter Jeremiah Jones
- Junior Art Director Skii Williams
- Group Producer Scott Sitman
- Executive Producer Kate Hildebrant
- Head of VFX Production Alexandra Leal-Allen
- VFX Supervisor Gavin Miljkovich
- Color Producer Jake Grom
- Composer Ryan Evan Lallier
“This is the kind of idea that only works if you truly understand fan culture. While everyone else fights to be louder during the game, this waits for the final whistle hangover and turns the end of football into the start of something new to love.” said Peter Hughes, Group Creative Director 72andSunny New York.
The campaign launches immediately post-game, capitalising on the momentum of the most-watched sport event of the year. A 60-second spot and 30-second version will run regionally, with additional media buys on social and digital streaming. And for those who need to listen to it on repeat, it’s releasing on streaming platforms including Spotify, Apple Music, Amazon Music, Pandora, Tidal, and Soundcloud.
“I’ve been fortunate to work with this creative team on a few occasions and to have built a shorthand coming into this project which proved very helpful as we worked toward a very tight deadline. With the entire team in lockstep and the track already in place before we stepped into the edit, finding the right tone and energy fell into place with our hero cast perfectly to encapsulate this relatable moment after the high of the Big Game comes to a close.” adds Sophie Solomon, Final Cut editor.
