HubSpot and Arts & Letters launch new brand campaign
Arts & Letters Creative Co. and their partners HubSpot, the leading customer platform for scaling businesses, launch new spot titled, Spread Too Thin.
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The first iteration of the And That’s Why We Use HubSpot campaign, which launched in May earlier this year, highlighted the breadth and scope of HubSpot’s revamped core product hubs, reinforcing its category leadership in marketing, sales, and service.
Its second iteration, Spread Too Thin focuses on Marketing and Content Hub, highlighting how HubSpot makes the toughest parts of marketing and growth feel impossibly easy.
As the company that invented inbound marketing, HubSpot has been serving and listening to marketers for almost 20 years. What they’re hearing: 2024 has been the most difficult for marketers by far.
Expectations are higher than ever, but at the same time, it’s never been harder to reach audiences and make an impact. Search and social are increasingly becoming walled gardens. AI is changing their roles and it’s hard to implement. The customer journey is more fragmented and difficult to measure.
Credits
powered by
- Agency Arts & Letters/Richmond
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Arts & Letters/Richmond
- Creative Director Brett Simone
Credits
powered by
- Agency Arts & Letters/Richmond
- Creative Director Brett Simone
The old playbook isn’t working in this new reality. But with HubSpot, we’re confident marketers can stay ahead of the curve with new easy-to-use tools and AI-powered features that help them adapt to realities and accelerate growth.
“HubSpot’s origin story is rooted in marketing. Since 2006, we’ve helped marketers use technology to respond to new customer behaviours and attract audiences for their businesses," said Sunil Desai, HubSpot's VP of Brand. "Today, a marketer’s role can be overwhelming. From content creation and social media management to advertising, emails, and reporting, marketers have to do it all. Our latest campaign shows how marketers who are spread too thin can have it easy with HubSpot. Our award-winning, AI-powered Marketing Hub and Content Hub help companies automate marketing, generate leads, and create and manage content faster than ever before."
The campaign films show a day-in-the-life of a marketer, being asked to do more than seems possible, leaving them feeling overwhelmed and frustrated, pushed to the breaking point. But instead of resigning to the status quo, the film’s heroine takes matters into her own hands, abandoning her frenzied reality as she enters a HubSpot-powered utopia, a place where she’s in control again and her marketing is breaking through and driving results.
"Marketers are under more pressure than ever, and looking for some help," said Brett Simone, A&L's Creative Director. "Our strategy was to show up with radical empathy for what they're going through, and a surreal visual language that leans away from what you're used to seeing in the B2B space."
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