Hellmann's launches Mayotivations campaign with Will Levis
VML is the creative agency behind Mayotivations, and the TVC director is Emmy-nominated sketch writer/director Dan Opsal.
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Continuing the brand’s partnership with condiment icon and Tennessee Titans star quarterback Will Levis, Hellmann’s new integrated Mayotivations campaign combines Levis’s quirky sense of humour and his love for mayo, into his first-ever TV ad with the brand.
Making its debut this week on CBS and FOX, the TV campaign unites the worlds of football and mayonnaise, spreading some “mayo-tivation” and showing just how Hellmann’s brings out the best in your game day dishes.
Across a variety of spots, Levis doles out humorous, motivational statements with double meanings across food and football, while a montage of scenes reminiscent of nostalgic 80s blockbusters roll by.
Credits
powered by
- Agency VML/New York
- Production Company Hungry Man
- Director Dan Opsal
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Credits
powered by
- Agency VML/New York
- Production Company Hungry Man
- Director Dan Opsal
- Executive Producer Caleb Dewart
- Head of Production Marian Harkness
- Executive Producer. Kim Dellara
- Executive Producer.. Franchesca McDowell
- Editorial Mackcut
- Assistant Editor Evelyn Chat
- Editor Mike Rizzo
- Executive Producer Gina Pagano
- Color Royal Muster
- Colorist Roslyn Di Sisto
- Finishing Schmigital
- VFX Artist Joseph Miller
- Animator/VFX Artist Nick Quiles
- Mix Sonic Union
- Sound Designer/Audio Mixer Michael Marinelli
- Executive Audio Producer Carolyn Mandlavitz
- Music Big Sync Music/USA
- Chief Creative Officer Tom Murphy
- Executive Creative Director Susan Golkin
- Group Creative Director Peepo David
- Creative Director Dana Stalker
- Art Director Helen Hulsey
- Copywriter Catherine Lindberg
- Executive Producer Tara Leinwohl
- Music Producer Dan Burt
- Creative Director. Joe Gerlitz
- Line Producer Buzzy Cancilla
- DP Mike Berlucchi
- Edit Producer Katya Meyer
Credits
powered by
- Agency VML/New York
- Production Company Hungry Man
- Director Dan Opsal
- Executive Producer Caleb Dewart
- Head of Production Marian Harkness
- Executive Producer. Kim Dellara
- Executive Producer.. Franchesca McDowell
- Editorial Mackcut
- Assistant Editor Evelyn Chat
- Editor Mike Rizzo
- Executive Producer Gina Pagano
- Color Royal Muster
- Colorist Roslyn Di Sisto
- Finishing Schmigital
- VFX Artist Joseph Miller
- Animator/VFX Artist Nick Quiles
- Mix Sonic Union
- Sound Designer/Audio Mixer Michael Marinelli
- Executive Audio Producer Carolyn Mandlavitz
- Music Big Sync Music/USA
- Chief Creative Officer Tom Murphy
- Executive Creative Director Susan Golkin
- Group Creative Director Peepo David
- Creative Director Dana Stalker
- Art Director Helen Hulsey
- Copywriter Catherine Lindberg
- Executive Producer Tara Leinwohl
- Music Producer Dan Burt
- Creative Director. Joe Gerlitz
- Line Producer Buzzy Cancilla
- DP Mike Berlucchi
- Edit Producer Katya Meyer
Hellmann’s Mayotivations campaign will run through mid-December featuring a multi-channeled asset strategy including nationwide TV spots, in game radio placements and shoppable QR codes on CBS Sports, a first for Hellmann’s, and The Drew Barrymore Show, a first for the show. Additionally, OOH promotions and digital display ads will deck the halls, billboards and stands of stadiums across the country, including Hellmann’s commercial football partners Tennessee Titans, New England Patriots and New York Giants.
While mayo has always been at the heart of game day dishes and tailgating favourites, Mayotivations is the latest campaign to integrate America’s #1 mayonnaise brand into our football food favourites, featuring new and classic recipes for everyone to enjoy. More information is available at gamedaydishes.com.
VML is the creative agency behind Mayotivations, and the TVC director is Emmy-nominated sketch writer/director Dan Opsal known for his work at The Tonight Show Starring Jimmy Fallon.
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