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Greatergood signs Willem Gerritsen for US representation
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Gerritsen’s work spans comedy, drama, and cinematic storytelling, with a strong focus on human behaviour, tone, and performance.
Greatergood has signed Dutch director and screenwriter Willem Gerritsen for commercial representation in the US
Gerritsen’s work spans comedy, drama, and cinematic storytelling, with a strong focus on human behaviour,
tone, and performance. his commercial reel includes work for brands such as LG, Mastercard, Amstel, and
Booking.com.
He first gained international recognition after winning a young director award at Cannes Lions, and his
commercial work has since earned multiple international awards and acclaim.
In addition to commercials, Gerritsen has written and directed feature films and television series, experience
that has shaped his ability to build character, narrative arcs, and performance driven storytelling.
The signing reunites Gerritsen with Greatergood founder and executive producer Pedro Aragão de Oliveira, who previously represented him at JOJX. the move continues their working relationship, with a focus on expanding gerritsen’s presence in the us market.
“Willem brings a filmmaker’s mind to commercial work,” said de Oliveira. “he understands structure, performance, and emotion, but he also knows how to keep the work sharp, accessible, and beautifully crafted.”
Internationally, Gerritsen is represented by CZAR in The Netherlands and Belgium, Shining in Switzerland, Papaya Films in the UK, and Goeast in Ukraine. For film and television, he is represented in the US by UTA.
