Gordon Ramsay goes full spy in new FOX promo
The secret is out! FOX Entertainment and Versus have teamed up once again to create a tasty new promo campaign to launch Gordon’s all-new program, Gordon Ramsay’s Secret Service.
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For his latest show, iconic Chef Gordon Ramsay is going undercover and taking on America’s filthiest, failing restaurants in his biggest and most explosive rescue mission yet.
This time around, he’s equipped with a high-tech secret surveillance centre and a whistleblowing insider dishing him the dirt, all so Ramsay can do what he does best; transform and save American restaurants.
For the campaign, Versus was tasked to do the impossible: harness Gordon Ramsay. Shot over two days in studio and on location in Washington D.C, the spot draws inspiration from iconic spy movies featuring Ramsay breaking into a restaurant by wire rappelling into the kitchen to gauge its safety and preparedness.
Credits
View on- Agency Client Direct
- Production Company Versus Creative Studio/New York
- Director Damien Drake
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Credits
View on- Agency Client Direct
- Production Company Versus Creative Studio/New York
- Director Damien Drake
- Creative Director/Copywriter Craig Stinson
- Creative Director/Copywriter Chuck Snyder
- Senior Designer Dan Pierce
- Creative Director/Music Ryan Kofman
- Executive Producer Tony Kadillak
- Executive Creative Director Justin Barnes
- Line Producer Rob Mackler
- Editor Kevin Sypek
- Editor Lance Larson
- Post Producer Steven Lambiase
- Director of Post Production Brian Sanford
- Talent Gordon Ramsay
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Credits
powered by- Agency Client Direct
- Production Company Versus Creative Studio/New York
- Director Damien Drake
- Creative Director/Copywriter Craig Stinson
- Creative Director/Copywriter Chuck Snyder
- Senior Designer Dan Pierce
- Creative Director/Music Ryan Kofman
- Executive Producer Tony Kadillak
- Executive Creative Director Justin Barnes
- Line Producer Rob Mackler
- Editor Kevin Sypek
- Editor Lance Larson
- Post Producer Steven Lambiase
- Director of Post Production Brian Sanford
- Talent Gordon Ramsay
The final promo features rats, cockroaches, an unsuspecting restaurant owner, and a sidekick bulldog to round out the cast of characters. In true spy-craft form, heads-up displays highlight food safety violations and reinforces the theme of the promo and show.
“No two shoots are the same, but this one was special: not only did we have talent in Gordon who was truly invested in capturing the best performance (and endured our ‘extras’ for multiple takes), we also had a fun and inspired concept from our partners at Fox that we had an opportunity to bring to life. The final spot represents the contributions of both our teams, which resulted in a beautiful and entertaining finished spot,” said Versus Executive Director Tony Kadillak.
In addition to producing the shoot, Versus contributed editorial, 2D and 3D animation, and VFX.
