Google, Chipotle, Nissan Work Tops 2012 AICP Show
Smuggler tops production company honorees, W+K is most honored agency and The Artists Co.'s Antonacchio gets Jay Eisenstadt Award at gala MoMA bash.
2012 AICP Show Recognizes Top Work
Smuggler tops production company honorees, while work for Google
Chrome via BBH, Moxie and Lost Planet, Chipotle's long-form spot
and Nissan's GT Academy via @radical.media garner top honors.
It may have rained in the MoMA sculpture garden last night, but the sun was shining for a handful of production companies, agencies and brands.
The AICP Show is comprised of two bodies of work: The Art & Technique of the American Commercial, now in its 21st year, and The Next Awards, in its sixth. The former honors the best in commercial advertising, while the latter recognizes marketing that crosses boundaries and media channels.
Three spots for Google Creative Labs from BBH in New York were judged to be among the best in the competition, being named the top honoree in the Advertising Excellence/Campaign category: "Dear Sophie," "It Gets Better," and "Bieber." Moxie Pictures served as creative consultant on "Bieber" and "Dear Sophie." All three were edited at Lost Planet.
The Google campaign joined two other entries as virtual "Best of Show" honorees at the event, held at the Museum of Modern Art in New York. One was the two-and-a-half minute animated Chipotle spot titled "Back To The Start," from Creative Artists Agency and Nexus Productions. It was honored in the Advertising Excellence/Single Commercial category. The spot featured a much-hyped music track with Willie Nelson covering Coldplay's "The Scientist." Music supervision and production on the piece was handled by New York-based music and sound shop Duotone.
Also at the top of the honoree list was "GT Academy," created for Nissan and Sony Playstation by TBWA\Chiat\Day and directed by @radical.media's Jeff Zwart. It was named the Most Next winner; the award goes to the entry that best exemplifies the most innovative and forward thinking work of the year.
This year's honorees archive is available for viewing at www.aicpshow.com. SourceEcreative members can access the winners list, with full credits, here.
Serving as chair of this year's Show was Jackie Kelman Bisbee, Founding Partner/Co-Owner of Park Pictures. The AICP also presented its Jay B. Eisenstadt Award to Sally Antonacchio, VP of The Artists Company in New York, in recognition of her long service to both the AICP and to the industry in general. Antonacchio accepted the award with grace and good humor, thanking the AICP for "letting me into the boys' club," a reference to the fact that all previous Eisenstadt honorees, dating back to the early 1990s, were men.
A full list of honored companies appears below.
6 Honors – Smuggler
Production – Target "Color Changes Everything"
Production Design – Target "Color Changes Everything"
Agency Art Direction – Target "Color Changes Everything"
Musical Arrangement – Smirnoff "Crazy Nights"
Animation – FedEx "Enchanted Forest" (Co-Production with PSYOP)
Design – Fage "Plain" (Co-Production with PSYOP)
5 Honors – MJZ
Direction – Hahn Super Dry "Super In. Super Out."
Production Design – Hahn Super Dry "Super In. Super Out."
Production Design – Nissan "Gas Powered Everything"
Performance/Dialogue – HBO "Grandma"
Next Integrated Campaign – Canon USA "Project Imagin8ion"
5 Honors – Nexus Productions
Advertising Excellence/Single Commercial – Chipotle "Back To The Start"
Visual Style – Chipotle "Back To The Start"
Animation – Chipotle "Back To The Start"
Musical Arrangement – Chipotle "Back To The Start"
Next Viral/Web Film – Chipotle "Back To The Start"
5 Honors – Tool
Low Budget – Help Remedies "Picture"
Next Integrated Campaign – Little Monster "Take This Lollipop"
Next Website/Microsite – Little Monster "Take This Lollipop"
Next Cause Marketing – Little Monster "Take This Lollipop"
Next Social – Little Monster "Take This Lollipop"
4 Honors - @radical.media
Cinematography – Levi Strauss & Co. "Legacy"
Next Product Integration – Nissan & Sony "GT Academy USA"
Next Experiential – ROME "3 Dreams of Black"
Most Next - Nissan & Sony "GT Academy USA"
4 Honors – Biscuit Filmworks
Visual Effects – DIRECTV "Hot House"
Sound Design – DIRECT "Hot House"
Visual Style – Heineken "Handlebar Mustache"
Humor – ESPN "Shake On It"
4 Honors – Caviar
Musical Arrangement – Volkswagen "The Bark Side"
Humor – K-Swiss "Blades"
Performance/Dialogue – K-Swiss "MFCEO"
Next Viral/Web Film – K-Swiss "MFCEO"
A number of companies were honored twice at the show, including B-Reel, harvest films, Hungry Man, Imperial Woodpecker, MTh (Motion Theory), Moxie Pictures, O Positive, Park Pictures, PSYOP (for co-productions with Smuggler) and Threadless.
The list of multiple-honored directors included:
Johnny Kelly, Nexus:
Advertising Excellence/Single Commercial – Chipotle "Back To The Start"
Visual Style – Chipotle "Back To The Start"
Animation – Chipotle "Back To The Start"
Musical Arrangement – Chipotle "Back To The Start"
Next Viral/Web Film – Chipotle "Back To The Start"
Jason Zada, Tool:
Next Integrated Campaign – Little Monster "Take This Lollipop"
Next Website/Microsite – Little Monster "Take This Lollipop"
Next Cause Marketing – Little Monster "Take This Lollipop"
Next Social – Little Monster "Take This Lollipop"
Filip Engstrom, Smuggler:
Production – Target "Color Changes Everything"
Production Design – Target "Color Changes Everything"
Agency Art Direction – Target "Color Changes Everything"
Jody Hill, Caviar:
Humor – K-Swiss "Blades"
Performance/Dialogue – K-Swiss "MFCEO"
Next Viral/Web Film – K-Swiss "MFCEO"
Noam Murro, Biscuit:
Visual Style – Heineken "Handlebar Mustache"
Visual Effects – DIRECTV "Hot House"
Sound Design – DIRECTV "Hot House"
Tom Kuntz, MJZ:
Direction – Hahn Super Dry "Super In. Super Out."
Production Design – Hahn Super Dry "Super In. Super Out."
Performance/Dialogue – HBO "Grandma"
Honored twice were Dante Ariola, MJZ; Mathew Cullen, MTh; The Hoffman Brothers, harvest; Simon McQuoid, Imperial Woodpecker; and Jeff Zwart, @radical.media.
The list of most-honored advertising agencies included:
10 Honors - Wieden+Kennedy
Production – Target "Color Changes Everything"
Production Design – Target "Color Changes Everything"
Agency Art Direction – Target "Color Changes Everything"
Visual Style – Heineken "Handlebar Mustache"
Cinematography – Levi Strauss & Co. "Legacy"
Humor – ESPN "Shake On It"
Editorial – Nike "Better World"
Copywriting – Chrysler "Halftime in America"
Next Website/Microsite – Honda Civic "The Experiment"
Next Social – Old Spice "MANta Claus"
5 Honors – 72andSunny
Cinematography – Nike "The Chosen"
Humor – K-Swiss "Blades"
Performance/Dialogue – K-Swiss "MFCEO"
Next Viral/Web Film – K-Swiss "MFCEO"
Original Music – United Colors of Benetton "UNHATE" (Co-Production with Fabrica)
5 Honors – BBDO New York
Animation – FedEx "Enchanted Forest"
Humor – FedEx "AAAA Auto Repair"
Performance/Dialogue – HBO "Grandma"
Next Experiential – Ad Council/Autism Speaks "Eye Contact Installation"
Next Mobile – HBO "Pack Your HBO"
5 Honors – BBH
Advertising Excellence/Campaign – Google Chrome "The Web is What You Make of It" (Co-Production with Google Creative Lab)
Agency Art Direction – Google Chrome "Dear Sophie" (Co-Production with Google Creative Lab)
Original Music – Johnnie Walker "Step Together"
Next Product Integration – UNICEF "UNICEF: Good Shirts"
Next Cause Marketing – UNICEF "UNICEF: Good Shirts"
5 Honors – Creative Artists Agency & Chipotle (Co-Production)
Advertising Excellence/Single Commercial – Chipotle "Back To The Start"
Visual Style – Chipotle "Back To The Start"
Animation – Chipotle "Back To The Start"
Musical Arrangement – Chipotle "Back To The Start"
Next Viral/Web Film – Chipotle "Back To The Start"
4 Honors – Little Monster
Next Integrated Campaign – Little Monster "Take This Lollipop"
Next Website/Microsite – Little Monster "Take This Lollipop"
Next Cause Marketing – Little Monster "Take This Lollipop"
Next Social – Little Monster "Take This Lollipop"
3 Honors – Deutsch
Direction – Sony PlayStation "Michael"
Copywriting – Sony PlayStation "Michael"
Musical Arrangement – Volkswagen "The Bark Side"
3 Honors – Google Creative Lab
Advertising Excellence/Campaign – Google Chrome "The Web is What You Make of It" (Co-Production with BBH)
Agency Art Direction – Google Chrome "Dear Sophie" (Co-Production with BBH)
Next Experiential – ROME "3 Dreams of Black"
3 Honors – Grey
Visual Effects – DIRECTV "Hot House"
Sound Design – DIRECTV "Hot House"
Next Integrated Campaign – Canon USA "Project Imagin8ion"
3 Honors – Leo Burnett
Animation – Hallmark "Motherbird"
Next Cause Marketing – Troy Public Library "Book Burning Party"
Next Social – Troy Public Library "Book Burning Party"
3 Honors – Nike
Editorial – Nike "Jumprope"
Sound Design – Nike "Jumprope"
Visual Effects – Nike "Biomorph"
3 Honors - TBWA\Chiat\Day
Most Next – Nissan & Sony "GT Academy USA"
Next Product Integration – Nissan & Sony "GT Academy USA"
Production Design – Nissan "Gas Powered Everything"
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 300 from across the country, with experts in various fields judging work across the 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. A separate panel of leading-edge creative practitioners selects the Next Awards winners.
The AICP Show reel features custom-designed graphics by Blacklist + Studio AKA, with an original score by Antfood. The Show Sponsor piece was created by Stardust, with music by Squeak E. Clean.
The Shortlist Gallery, a projection of the Show and Next Awards shortlists, was displayed on the second floor of MoMA during the gala. The installation was created by Spot Welders and Blacklist + Studio AKA, with technical execution by McCann Systems using custom configured Christie Projection.
The AICP Show's Partner-level sponsors include CAPS, Corbis Motion, Deluxe and Universal. Its Supporting Partners are Kodak and Sony Pictures Studios. The Show Corporate Leader is the Directors Guild of America (DGA). The Corporate Benefactors are Advertising Age, Aspen Travel, BLACKLIST+STUDIO AKA, Creativity, International Digital Centre, Inc., Istros Media Corporation, The London Hotels, McCann Systems, Nice Shoes, SHOOT, SourceEcreative and Zester. Corporate Patrons includes Antfood, Arenson Prop Center, Autodesk, COLOR: An Audio Production Company, Entertainment Partners, Frankfurt Kurnit Klein & Selz, Hello World Communications; Shots, Spotwelders, Squeak E. Clean Productions, Stardust Studios and the VCU Brandcenter.
After its debut at MoMA, the Show goes on tour across the United States and abroad. The Show will screen in Los Angeles on July 25th; in San Francisco on September 12th (the Next Awards) and September 13th (The Show); in Dallas on October 17th; in Boston on October 25th; and in Richmond on November 1st. The dates for Chicago, Atlanta, Minneapolis, and Miami will be posted on aicp.com as they become available.
Published 13 June, 2012
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