Gliiico share promo for Don’t Eat Don’t Sleep

Gliiico have unveiled the official music video for Don’t Eat Don’t Sleep, the track from their newly released album The Veil.

Don’t Eat Don’t Sleep serves as the entry point into The Veil, immediately establishing the restless tension that runs through the record. The track moves between urgency and unease, with its repeated warnings of “don’t sleep” and “don’t freak” circling around a feeling of trying to stay in control while everything threatens to fall away.

The new video directed by Academy's Jackson Lee Forsythe gives that tension a visual counterpart, leaning into the instinctive and slightly disorienting world that has become central to Gliiico’s identity. Rather than simply illustrating the song, the video expands its atmosphere, capturing the feeling of being caught somewhere between exhilaration, paranoia and exhaustion.

At the heart of Don’t Eat Don’t Sleep is a sense of momentum that refuses to settle. Lines about running out of patience, keeping your place and facing a “long way down” turn the song into something both immediate and uncertain: a reminder to keep moving even when the destination itself remains unclear.