Genspark lets its claws do the work

Genspark has launched Don't Mind My Claws, a campaign for Genspark Claw, an autonomous AI agent. 

Created by Barbarian and CYLNDR, directed by the Nott Brothers, the spot introduces helpful lobster characters that book meetings, complete requests, and manage schedules. 

The CGI lobsters were created by Sylas, bringing meticulous detail to the cute character work and realistic interactions with their live action environment.

Produced by CORE-A in Seoul, the campaign was shot in three separate language versions (English, Korean, and Japanese) at a single location with distinct casts from each region. All three versions feature identical scenes with precise matching of timing, sightlines, and interactions, creating a truly global ad campaign.