Garnier unveils its first brand film featuring Gisele Bündchen
With this first brand film, Garnier is opening a new chapter in its history. The brand is unveiling a new platform and a global ambassador, while reaffirming its High-Tech Nature approach.
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For the past three years, Garnier has been accelerating its transformation to reconnect with its DNA: beauty solutions derived from nature, enhanced by cutting-edge scientific advances.
This ambition is deeply rooted in the brand's history, since its creation by Alfred Amour Garnier in 1904, who, from the very beginning, perceived nature not as a mere ingredient, but as a true force. Combined with the precision of science, it could give birth to a new form of beauty: a beauty that not only enhances but also provides a profound sense of well-being.
To embody its philosophy Made to Feel Good, Garnier chose an iconic personality with global appeal: Gisele Bündchen.
A leading figure in fashion and beauty, she stands out for her high standards in terms of beauty product performance, fuelled by her extensive professional experience and iconic relationship with her hair. Bündchen embodies an authentic and expert vision of beauty that goes far beyond appearance.
“We are beyond excited to welcome Gisele to the Garnier family. For over 120 years, Garnier has been pioneering high-performance, accessible beauty powered by nature and science. Gisele is a global beauty icon, an environmental activist, and a true wellness advocate. She is the perfect match for our High-Tech NatureTM vision. We share the same belief that you should never have to compromise between looking good, feeling good, and doing good for the planet. Together, we are committed to making wellness beauty accessible to everyone.” comments Marc Baland, Global Brand President, Garnier.
Credits
View on- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Matthew Frost
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Matthew Frost
- Executive Producer Jean Duhamel
- Post Production/Sound Prodigious Paris
- Post Producer Jennifer Vacher
- Audio Creative Director Christophe Caurret
- Audio Director Boris Nicou
- Audio Producer Martin Sumeire
- President Agathe Bousquet
- CEO/Chief Creative Officer Marco Venturelli
- Creative Director Alix Cartier
- Art Director Nicolas Hurez
- Copywriter Kevin Salembier
- Producer Catherine Huet
- Production Director Lucile Baruchel
- Editor Olivier Gajan
- Digital Editor Louis Chapelain
- Colorist Emiliano Serantoni
- Sound Designer Benjamin Falsimagn
- Sound Engineer Laurent Lavaud
- Composer Laurent Courbie
- Talent Gisele Bundchen
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Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Matthew Frost
- Executive Producer Jean Duhamel
- Post Production/Sound Prodigious Paris
- Post Producer Jennifer Vacher
- Audio Creative Director Christophe Caurret
- Audio Director Boris Nicou
- Audio Producer Martin Sumeire
- President Agathe Bousquet
- CEO/Chief Creative Officer Marco Venturelli
- Creative Director Alix Cartier
- Art Director Nicolas Hurez
- Copywriter Kevin Salembier
- Producer Catherine Huet
- Production Director Lucile Baruchel
- Editor Olivier Gajan
- Digital Editor Louis Chapelain
- Colorist Emiliano Serantoni
- Sound Designer Benjamin Falsimagn
- Sound Engineer Laurent Lavaud
- Composer Laurent Courbie
- Talent Gisele Bundchen
Accompanied by its agency Publicis Conseil, Garnier unveils a new brand film. Directed by Matthew Frost through Iconoclast, the film adopts an original format and relies on simple, authentic storytelling.
In an era of 15-second social media clips and fleeting attention, “The Signature” is Garnier’s invitation to a form of media “self-care.” It is not a product pitch; it is a powerful declaration of who the brand is. Inspired by real conversations, it tells with lightness and humour a contract signing unlike any other. It depicts the meeting in Miami between Bündchen and the Garnier teams, which gradually turns into a wellness journey. It lays the foundations for a collaboration based on a shared vision and values of transparency, authenticity, and the mission to democratise sustainable, science-backed beauty.
"With this new chapter, Garnier is affirming a clear vision: that of beauty that feels good, on every level. Through a sincere collaboration with Gisele Bündchen and authentic writing conceived as a true brand narrative, this film embodies the philosophy Garnier. Made to Feel Good. The campaign is part of a long-term strategic and creative vision between Garnier and Publicis to give the brand ever greater local relevance and global impact." adds Agathe Bousquet, President of Publicis Groupe in France.
