Game day snacks are the real winner with Hellmann's

Hellmann’s is back on the football field this fall with a new campaign built around the ultimate game-day hero: Buffalo Chicken Dip made with Hellmann’s.

Earlier this month, Do Dip rolled out across TV, digital, and social, showcasing how great game day snacks like Hellmann’s Buffalo Chicken Dip can unite every football fan at the watch party, from the passionate “couch coach” to the one that’s just showing up for the snacks.

Anchored by the campaign’s rallying cry, “Other dips try; this dip scores”, the creative positions Hellmann’s as the ultimate game day companion, bringing craveable flavor to tailgates, homegates, and watch parties everywhere.

This fall, fans will also see the brand’s House of Hellman’s collection, a rule-breaking denim collection that brings to life the intersection of food, fashion and football.

Hellmann’s has steadily built its association with football over the past five years with campaigns like Mayotivations with Titans QB Will Levis, Will Levis No. 8, the House of Hellmann’s denim drop, and five consecutive Big Game ads including When Sally Met Hellmann’s starring Meg Ryan and Billy Crystal.