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Friends & Family signs director Matt Dilmore
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The filmmaker joins the company’s roster for U.S. commercial representation.
Director Matt Dilmore has joined Friends & Family’s roster for U.S. commercial representation.
Dilmore is known for work that blends humour with a strong visual style, including Super Bowl spots for KFC and Avocados from Mexico, an Emmy-nominated short for Old Navy, and campaigns for brands such as Little Caesars, Cheerios, Gatorade and Frank’s RedHot. His parody of The Shining’s ‘Overlook Hotel’ aired during the 90th Oscars broadcast.
He says: “Any time I’ve needed help or a favour throughout my career, I’ve used Scott’s valuable time as a sounding board and mentor. He’s even produced some of my projects before launching Friends & Family. Because of our long-standing dynamic, we have a shorthand from working together in amazing ways over the years. I’m excited for people to know I’m here, because we already have a lather worked up.”
Scott Kaplan adds: “I wish he didn’t use the word ‘lather’, but it’s true. He’s an extraordinary, attentive and creative talent who understands Friends & Family’s role as scalable creative problem-solvers for brands and agencies. After so many years as friends and colleagues, it’s a formative moment to finally bring the band back together.”
Originally from Pittsburgh, Dilmore moved to Los Angeles in 2005 and began working in advertising and production as a creative assistant to director Tom Kuntz. Alongside his commercial work, he produces the bi-annual art book series ALL STONES, with the Winter 2026 edition titled Curtis Joseph: Enigmatic California Woodcarver.
Dilmore adds: “Though I have pursuits outside of advertising, filmmaking is my love and true passion. Scott, his team, and I share a lot of common creative interests, and at Friends & Family, I finally feel like I’m home.”
Beyond advertising, he directed the documentary short The Great Imposter for ESPN’s Emmy-winning 30 for 30 series and has collaborated with musician Swamp Dogg, directing the music video for “Stardust” and shooting the album cover for I Need a Job...So I Can Buy More Autotune.
