Fluff & Fold launches

Post-production has long been stuck in a rinse-and-repeat cycle, shrinking budgets, rising expectations, and more deliverables than ever. Fluff & Fold is here to change that.

Co-founded by Director Ed McCulloch and Executive Producer Bradley Johnson of SEED, Fluff & Fold is a full-service post house delivering high-end finishing without the overhead. With an elite roster of freelance editors, colourists, VFX artists, mixers, and finishing specialists, the company has been quietly perfecting its craft, working on projects for Amazon, BMW, Bud Light, and Lexus.

A Roster of Top-Tier Editors, Handpicked for Creativity & Craft.

Fluff & Fold is home to four powerhouse editors, Scott Hanson, Sean Fazende, Parker Whipple, and Angus Emmerson, each bringing a distinct creative edge. From razor-sharp storytelling to seamless rhythm and bold, unexpected cuts, they embody the precision and artistry that define Fluff & Fold. A curated blend of talent, each unique, all exceptional.

A Process as Tight as a Perfectly Folded T-Shirt.

At its core, Fluff & Fold is about balance, the perfect mix of creativity and process, artistry and efficiency. 

McCulloch curates the best creative team for each project, while Johnson and his network of post producers keep things running smooth and seamless. “When the process is airtight, the creative work gets better,” Johnson says. “We eliminate wasted time, wasted money, and unnecessary headaches, so every project gets the attention and excellence it deserves.”

Less Brick, Elite Post, Delivered Where It Counts.

Forget the fancy lobby, overpriced coffee, and massive overhead. Fluff & Fold puts the budget where it belongs—on-screen.

Fluff & Fold moves with you. Whether it’s a high-end edit bay in Manhattan, a sunlit edit suite in Venice Beach, or a creative loft in Cincinnati, the company brings top-tier post talent directly to where creativity flourishes.

“At this point, we don’t need our own massive building. Enough of those exist.” says Johnson. “What we do need is flexibility. There’s a lot of magic and problem-solving that happens in the edit bay, so we make sure that space exists wherever our clients are. The work doesn’t suffer, if anything, it thrives.”

By four-walling top-tier suites in major markets, Fluff & Fold makes high-end post-production accessible to agencies and brands nationwide, including creative hubs like Minneapolis, Austin, and Cincinnati, where elite post talent aren't always local.

“Bringing our artists to you is just one way we simplify the process,” adds McCulloch. “Editing over Zoom? It works-ish. But let’s be honest, nothing beats sitting together, reviewing dailies without distractions, and collaborating in real time.”