)
Flower Shop welcomes Allie Lightcap as executive director of business
)
In this role, Lightcap will lead the business side of operations, ensuring the agency continues to deliver breakthrough work that not only meets but elevates client ambitions.
Flower Shop announce the addition of Allie Lightcap as Executive Director, Business for the growing independent creative agency.
In this role, Lightcap will lead the business side of operations, ensuring the agency continues to deliver breakthrough work that not only meets but elevates client ambitions. With a proven track record of spearheading integrated campaigns for global brands, she is committed to driving innovation, impact, and results.
Lightcap brings a wealth of experience, having started her career at boutique agency EP+Co before making a significant mark at TBWA\Chiat\Day New York. There, she played a pivotal role in PepsiCo’s business, leading high-profile campaigns for MTN Dew, MTN Dew Energy, and Lay’s, including Super Bowl spectacles and hyper-personalised social activations that deepened consumer connections. In 2022, she was instrumental in TBWA’s win of the LG business, forging a partnership that resulted in LG’s first-ever brand campaign. This initiative not only fuelled growth across LG’s business units but also earned the brand a coveted spot on Interbrand’s 2024 Top 100 list.
Since joining Flower Shop, Lightcap has already played a key role in some of the agency’s most high-profile work. In her expanded role, Lightcap will oversee the agency’s growing business portfolio, which includes Fanatics, Via Carota, Almave Spirits, PWHL, and C4 Energy, ensuring each brand benefits from Flower Shop’s boundary-pushing creativity and strategic vision.
"What has always drawn me to advertising is the people, their creativity, their unique paths into the industry, and the way they use ideas to solve big business problems. Al and Mary Lou’s vision for Flower Shop, to build an agency where creativity thrives without siloes and where every background has a seat at the table, is what inspired me to join,” said Lightcap. “That same mentality extends to our client partners. My goal is to bring this Flower Shop approach to our clients, aligning on their ambitions and bringing together the right people to push their brands to new heights."
A firm believer in people-first leadership, Lightcap is passionate about fostering collaborative teams without siloes, creating space for talent to thrive. It was this mindset, along with her love for the craft, that originally connected her with Flower Shop’s founder, Al, during their time at TBWA.
“Allie is an absolute force, she brings the perfect mix of strategic business acumen, creative instincts, and team-first leadership,” said Alastair Merry, Co-Founder and CCO of Flower Shop. “Not only is she a joy to be around, she also has an ability to make everyone around her better at their jobs. We couldn’t be more excited to have her join us.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
