Familiar faces find happiness in Hellowork's new campaign

BOL Creative House has produced a new season batch for Hellowork, expanding the series both visually and narratively through four new pieces.

Developed under a more cinematic language and made in collaboration with Social Club Paris and directed by Device, Ashley, Michelle and Eugene are finally thriving in stable careers. They have moved from job seekers to success stories and, naturally, start recommending Hellowork to everyone around them. 

It’s a clear narrative pivot based on proof through example: recruitment is no longer portrayed as a lonely or stressful process, but as a life stage that can be experienced with calm, fluidity and efficiency. Humour remains at the heart of the saga, helping to defuse a subject often perceived as anxiety-inducing and bringing lightness to the experience.

BOL Creative House continue to evolve the visual style while preserving its core identity: a thick, rounded language designed to evoke a charming, handcrafted feel. The aesthetic blends soft forms and vibrant colours with a humorous, slightly exaggerated approach to character performance, all while remaining faithful to the continuity and integrity of each personality. 

A key evolution in this season is light. For the first time, natural light becomes a defining narrative and visual tool across all films. Light is always there, shaping how each moment feels. Even in night scenes, illumination is grounded in real sources, from window light to the stroboscopic lights of Costume Party [above]. Every light source has intention. Lighting evolves into a structural element of the storytelling, moving away from flat illumination toward a more cinematic language.

This new batch also introduces a more integrated digital layer across devices. Each story features a different device carrying its own Hellowork UI: a laptop in In the Train [below], a mobile in Costume Party, and an iPad in Pastry Shop [below].