Everyone loves a little Sara Lee Bread
JOJX and TBWA Bring Sweet Nostalgia to Life in New Campaign for Sara Lee Bread
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LA-based production company JOJX has partnered with Sara Lee Bread to launch a dynamic new campaign titled Everyone Loves a Little Sara Lee Bread.
Helmed by Scott Perry, the commercial reimagines classic treat moments while celebrating the timeless joy of making a great-tasting sandwich.
The fast-paced spot relies on layered visuals and a quick-cut edit to capture a diverse range of relatable vignettes. From late-night fridge raids to warm family celebrations, the campaign highlights the universal appeal of Sara Lee Bread creations and the countless ways people enjoy them across everyday life.
Credits
View on- Agency TBWA/Chicago
- Production Company JOJX
- Director Scott Perry
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Credits
View on- Agency TBWA/Chicago
- Production Company JOJX
- Director Scott Perry
- Production Agency/Post Production Omnicom Production/USA
- Editing Uppercut
- Music Singing Serpent
- Chief Creative Officer Colin Selikow
- Group Creative Director Amy Gozalka
- Creative Director Simone Warme
- Senior Copywriter John Rekoumis
- HP John McAdory
- Executive Producer Adine Becker
- Executive Music Producer James Stump Mahoney
- Associate Producer Chelsea Sanatan
- Executive Producer Joe Care
- Head of Production Kathrin Jassmann
- DP Mika Aberra
- Post Producer Giulia Maida
- Editor Tyler Horton
- Editor's Assistant Daniel Techy
- Senior Post Producer Jason Brasser
- Flame Artist Justin Orr
- Colorist Caleb Hill
- Audio Engineer Connor Boyle
- Executive Music Producer Dennis Culp
- Executive Music Producer Glen Galloway
- Associate Music Producer Rebekah Johnson
- Music Creative Director Jon Spencer
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Credits
powered by- Agency TBWA/Chicago
- Production Company JOJX
- Director Scott Perry
- Production Agency/Post Production Omnicom Production/USA
- Editing Uppercut
- Music Singing Serpent
- Chief Creative Officer Colin Selikow
- Group Creative Director Amy Gozalka
- Creative Director Simone Warme
- Senior Copywriter John Rekoumis
- HP John McAdory
- Executive Producer Adine Becker
- Executive Music Producer James Stump Mahoney
- Associate Producer Chelsea Sanatan
- Executive Producer Joe Care
- Head of Production Kathrin Jassmann
- DP Mika Aberra
- Post Producer Giulia Maida
- Editor Tyler Horton
- Editor's Assistant Daniel Techy
- Senior Post Producer Jason Brasser
- Flame Artist Justin Orr
- Colorist Caleb Hill
- Audio Engineer Connor Boyle
- Executive Music Producer Dennis Culp
- Executive Music Producer Glen Galloway
- Associate Music Producer Rebekah Johnson
- Music Creative Director Jon Spencer
“Sara Lee Bread is embedded in everyone's favourite memories, so our goal was to bring that joy to life with high-energy modern visuals,” says Perry. “Crafting these quick, dynamic vignettes allowed us to show just how universal those sweet moments of enjoyment really are. The collaboration with the agency and client was seamless, and I’m thrilled with how the energy translates on screen.”
Colin Selikow, CCO at TBWA said: "This campaign is all about capturing those real, relatable moments that make Sara Lee Bread part of people's lives. By pairing that with those authentic moments we all experience, we created something that's both energetic and deeply human."
