ESPN welcomes Ochocinco's playoff pitch
ESPN welcomes The NFL Playoffs with Chad “Ochocinco” Johnson’s big ideas in new Playoff Pitch spot.
In its sixth year of the Ready for Football brand platform, Arts & Letters and ESPN kicked off the NFL on ESPN season with Welcome to Football.
Now, they're introducing a new campaign, Playoff Pitch, which went live in time for the NFL Playoffs on ESPN.
Grabbing inspiration from the classic Monday Night Football anthem, “Are you ready for some football”, agency A&L created the “Ready For Football” brand platform for the NFL on ESPN. The platform engages fans by elevating the drama, storylines, and stakes of the NFL season as it unfolds in real time.
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
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Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Editing & Animation XYZ (In-House at Arts & Letters/Richmond)
- Editor Arts & Letters/Richmond
- Editor Arts & Letters/Richmond
- Post Producer Arts & Letters/Richmond
- Executive Producer Arts & Letters/Richmond
- VFX & Finishing Parliament VFX
- VFX Supervisor Jade Kim
- CG Supervisor Dan Fine
- VFX Producer Aiste Akelaityte
- VFX Producer Anna Borysewicz
- VFX Artist Sebastien Le Coz
- Animator Arts & Letters/Richmond
- Color Rare Medium
- Colorist Fergus McCall
- Executive Producer Heath Raymond
- Color Producer Nubia Lima
- Audio Mix Barking Owl
- Sound Designer/Audio Mixer Elizabeth McClanahan
- Creative Director/Partner Kelly Bayett
- Executive Producer Ashley Benton
- Junior Producer Jenna Pangilinan
- Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Chris Kim
- Creative Director Mike Behrends
- Senior Copywriter Craig Gerringer
- Art Director Jonathan Hirsch
- HP Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Senior Producer Rachel Acors
- Music Supervisor Casey Wheeler
- Executive Producer Eric Liney
- Production Designer Kevin Bird
- DP Kris Kachikis
- VFX Caio Sorrentino
- Talent Troy Aikman
- Talent Chad Ochocinco
- Talent Joe Buck
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Editing & Animation XYZ (In-House at Arts & Letters/Richmond)
- Editor Arts & Letters/Richmond
- Editor Arts & Letters/Richmond
- Post Producer Arts & Letters/Richmond
- Executive Producer Arts & Letters/Richmond
- VFX & Finishing Parliament VFX
- VFX Supervisor Jade Kim
- CG Supervisor Dan Fine
- VFX Producer Aiste Akelaityte
- VFX Producer Anna Borysewicz
- VFX Artist Sebastien Le Coz
- Animator Arts & Letters/Richmond
- Color Rare Medium
- Colorist Fergus McCall
- Executive Producer Heath Raymond
- Color Producer Nubia Lima
- Audio Mix Barking Owl
- Sound Designer/Audio Mixer Elizabeth McClanahan
- Creative Director/Partner Kelly Bayett
- Executive Producer Ashley Benton
- Junior Producer Jenna Pangilinan
- Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Chris Kim
- Creative Director Mike Behrends
- Senior Copywriter Craig Gerringer
- Art Director Jonathan Hirsch
- HP Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Senior Producer Rachel Acors
- Music Supervisor Casey Wheeler
- Executive Producer Eric Liney
- Production Designer Kevin Bird
- DP Kris Kachikis
- VFX Caio Sorrentino
- Talent Troy Aikman
- Talent Chad Ochocinco
- Talent Joe Buck
“We’re celebrating the start of the NFL Playoffs on ESPN with the best booth in the sport in Joe Buck and Troy Aikman… and some clever pitching from none other than Chad Ochocinco. This continues the momentum we showcased throughout an action-packed season of Monday Night Football,” said Vice President of Sports Marketing at ESPN, Curtis Friends.
Looking towards the 2024 NFL Playoffs, the Playoff Pitch gives fans the feeling that anything is possible during this part of the season. In the campaign’s anthem, Chad “Ochocinco” runs into Monday Night Football play-by-play announcer Joe Buck and Game Analyst Troy Aikman, and excitedly pitches them ideas on how to add pizazz and that intense playoff feeling to their broadcast while following them around the stadium.
“To build off our kickoff launch spot with Jason Kelce, we’re welcoming fans back to the most exciting part of the season with ‘Playoff Pitch’. We wanted to match what all NFL fans are feeling at this point, which is anxious, excited, and that anything is possible. Chad ‘Ochocinco’ Johnson brings this feeling to the next level, with unbridled enthusiasm for what watching this year’s playoffs could be,” said Mike Behrends, Creative Director at Arts & Letters.