){kind=avatar}
The new ESPN’s This is SportsCenter campaign, features Delta State 'Fighting Okra’. In the commercial, SportsCenter Anchors Elle Duncan and Kevin Negandhi meet with Fighting Okra about its bad attitude.
For background: less than two weeks from the return of the This is SportsCenter campaign, ESPN is back with its second spot for the fan-favorite campaign with Performance Evaluation.
The creative showcases SportsCenter anchors Elle Duncan and Kevin Negandhi meeting with ‘The Fighting Okra' from Delta State University. The anchors share that co-workers aren’t particularly thrilled with The Fighting Okra’s attitude, with Duncan noting employees have called it moody, negative, and even a buzz kill, among other descriptors.
The look on the never-changing face of The Fighting Okra says it all.
Credits
View on- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jim Jenkins
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jim Jenkins
- Colorist Ryan Moncrief
- Music Barking Owl
- Executive Creative Director Charles Hodges
- Executive Producer Temma Shoaf
- Creative Director Andrew Kong
- Creative Director NJ Placentra
- Creative Director Molly Jamison
- Creative Director Scott Hayes
- Creative Chris Kim
- Executive Producer Calleen Colburn
- Producer Andrea Rodriguez
- Executive Producer Marc Grill
- Sound Designer/Audio Mixer Elizabeth McClanahan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jim Jenkins
- Colorist Ryan Moncrief
- Music Barking Owl
- Executive Creative Director Charles Hodges
- Executive Producer Temma Shoaf
- Creative Director Andrew Kong
- Creative Director NJ Placentra
- Creative Director Molly Jamison
- Creative Director Scott Hayes
- Creative Chris Kim
- Executive Producer Calleen Colburn
- Producer Andrea Rodriguez
- Executive Producer Marc Grill
- Sound Designer/Audio Mixer Elizabeth McClanahan
“Sports are filled with so many interesting, unforgettable characters,” said Scott Hayes, Creative, Arts & Letters. “It’s great when This is SportsCenter can introduce more fans to a character that might not be as known, especially on college football’s biggest night.”
This is the second installment of the This is SportsCenter return, with more commercials set to launch throughout the year featuring Olympic Gold Medalist Track & Field phenom Sydney McLaughlin, along with more athletes, mascots and SportsCenter anchors such as Jay Harris, Hannah Storm, and more.
