ESPN BET and Voyager usher in the new football season

Directed by Voyager’s Marcus Tortorici via agency Prophet New York, and edited by Leap Year’s Jeff Watterson with narration by ESPN First Take host Stephen A. Smith, this new campaign for ESPN BET introduces the platform’s new FanCenter.

The offering personalises each fan’s wagering based on their history and app activity. The spots showcase how ESPN BET integrates seamlessly into fans’ everyday lives, from managing fantasy rosters on the go to placing and tracking bets in real time.

“I put a big emphasis on camera movement, set design, and character style to make the world of ESPN Bet jump off the screen,” says Tortorici. “As a lifelong sports fan, I wanted to capture the excitement and culture of a world I’ve always loved.”

The two-spot campaign includes Tools [below], which focuses on simplifying gameday research by consolidating stats, commentary and betting options into one platform, and Game Time [above], which captures the rush of live betting, as fans place and track wagers across multiple platforms, including the newly launched ESPN streaming app.

“Both spots hit the ground running and keep a fast pace from the very first frame,” said Watterson. “The excitement really matches the flow of a football game, or at least the kind I watch with my dad. Whether you’re screaming for a win or yelling at a loss, there’s a sincerity here that feels true to real life. Working with Prophet was smooth sailing from the start; they came in with a clear vision but were also open to collaboration. Everyone kept such good spirits on and off the editing floor, which made these pieces especially meaningful.”